SOURCE: Street-Wire.Com

November 29, 2012 08:30 ET

Rising Consumer Confidence Good for Kroger and Whole Foods Market

CHICAGO, IL--(Marketwire - Nov 29, 2012) - Today's Free Analyst Review -- The Kroger Co. (NYSE: KR) and Whole Foods Market Inc. (NASDAQ: WFM). Grocery stores such as Kroger and Whole Foods Market could stand to benefit from improving consumer confidence in the U.S. This month The Conference Board's Consumer Confidence Index has risen to 73.7, its highest level since early 2008, as job market improvements, lower gas prices and positive housing market developments boosted consumer sentiment. As Americans return to spending following recession lows, fresh and organic offerings seem to be what they want for their money. Street-Wire.com posted free reports on Kroger and Whole Foods Market, which are available at
http://www.street-wire.com/

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An increased focus on healthy eating has been a boon for Whole Foods Market, which has been gaining market share on other supermarket chains. This trend could gain further momentum as more shoppers gain the confidence to shop based on their wants as oppose to their budgets. Whole Foods, which enjoyed close to a 43 percent year-over-year earnings increase in its fiscal fourth quarter, has been employing strategic initiatives to boost sales through enhancing its value offerings and controlling its bottom-line with cost containment efforts and effective inventory management. Our financial analysis on Whole Foods Market can be accessed at
http://www.street-wire.com/WFM29112012.pdf 

Kroger is well aware of the growing organic trend and launched new exclusive organic brands in the most recent quarter. The company, which reported its earnings today, has also been focused on growing and improving its loyalty program recently. Loyalty programs are becoming increasingly important as grocery stores are facing higher levels of competition from specialty retailers, dollar stores, drugstores and big-box retailers. Kroger financial analysis available for free at
http://www.street-wire.com/KR29112012.pdf 

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