SOURCE: Atlantic Records

Atlantic Records

Atlantic Records

March 06, 2015 10:00 ET

Rising Creativity Startup Slidely Collaborates With Entrepreneur and International Entertainment Superstar Trey Songz on Slow Motion Promotion

Video Contest Encourages Fans to Slow Down and Be Part of Trey's Slow Motion Movement; Slidely, Which Just Surpassed 100M Users, Offers New Opportunities for Showcasing Artists

LOS ANGELES, CA--(Marketwired - Mar 6, 2015) - Songbook Entertainment/Atlantic international superstar Trey Songz is promoting his latest single, Slow Motion, with a contest that encourages fans to slow down and get creative. The Trey Songz Slow Motion Contest, which runs from now through April 2nd, is powered by a special edition Slidely storytelling app that quickly and easily turns video into a slow motion showcase with a teaser of the song Slow Motion as the video's soundtrack.

Contest participants can visit the Slidely Slow Motion contest page where they can download the app, view sample Slidelys and enter their submissions. The app also is available for iOS at the iTunes App Store and Android devices at the Google Play Store. All participants are encouraged to use social media channels and the hashtag #SlowMotion to promote their Slidely creations.

"My fans are amazingly dedicated and creative," said Trey Songz. "Working with the Slidely Slow Motion app gives them a chance to show me how inspired and resourceful they can be by using my latest single as their artistic backdrop. I am excited to see what they come up with."

Two contest winners will be selected from the pool of entrants. The grand prize winner, as determined by Trey Songz, will win a variety of prizes including Trey Songz gear and a Samsung Galaxy Note® 10.1 2014 Edition, preloaded with Trey Songz's new "Trigga Reloaded" album. The fan-voted winner's prizes include a variety of Trey Songz gear, as well as a chance to be featured on Trey Songz and Slidely's social channels.

"Since its inception, Atlantic Records always has been a driving force in music trends, so working together in promoting one of their biggest stars and Trey's phenomenal new single through the power of Slidely has been tremendous fun," said Tom More, CEO of Slidely. "Slidely's mission is to inspire and empower users to get creative with their visual storytelling, and use the power of music to amplify the emotional aspect, so this contest is a great example of how extending the power of storytelling through Slidely allows people to show and tell amazing things in their own creative ways. We're bringing out their uniqueness."

"We're always looking for ways to expand the fan base of great artists like Trey Songz, so when we learned about Slidely, it just clicked," said Dionnee Harper, Vice President of Marketing at Atlantic Records. "The passion and emotion that can be teased out of a Slidely is something that offers real opportunity -- and in a variety of ways -- for our artists and their fans."

Trey Songz is currently on the road with his "Between the Sheets" tour with Chris Brown and special guest Tyga. Trey Songz will team up with Nicky Minaj on the Pinkprint 2015 European tour starting March 16 in Stockholm, Sweden. His new album Trigga Reloaded, which includes the hit single Slow Motion, is scheduled to be released this spring.

Learn more about and download the Slidely Slow Motion app here.

View the official Trey Songz Slow Motion video here.

About Slidely

Slidely is a creative self-expression platform helping users share their visual moments creatively and emotionally. Slidely has connected more than 100M users through creative storytelling and allowed them to discover, share and create meaningful moments and experiences with friends and loved ones. The company was featured by Apple as a 'Best of AppStore 2014' and has been featured in Mashable, TechCrunch, Yahoo, The Next Web and more.

About Trey Songz

Over the past ten years, no one has better blended the sounds of hip-hop, R&B and pop better than the Grammy-nominated international superstar Trey Songz. With "TRIGGA", Trey Songz crafted his most intimate album yet, an honest and courageous set that more than confirms his status as the undisputed master of modern R&B, pop, and soul. Trey's sixth studio collection, "TRIGGA" follows 2012's blockbuster "CHAPTER V," which burst onto the top of the Billboard 200 chart upon its initial release, fueled by such hit singles like "Heart Attack" and "Simply Amazing."

Currently on the road with Chris Brown and Tyga for the "Between The Sheets Tour," Trey is gearing up to release his next project "TRIGGA RELOADED" early Spring in the midst of joining Nicki Minaj on the European leg of her "Pinkprint Tour."

Combined, this Virginian powerhouse has sold more than 20 million albums and singles, and yet shows no sign of slowing down.

Trey has recently unveiled early details of his own upcoming spirit brand, SX Liquor. SX -- that is, Sensual and Exotic -- will feature six unique flavors, including two tequilas, two rums, and two vodkas.

Alongside these, he's graced the big screen in several films including Texas Chainsaw Massacre 3D and Baggage Claim starring Paula Patton. Trey knows he can entertain in many ways, but it always comes back to music.

The late Ahmet Ertegun, founder of Atlantic Records, once professed Trey to be "among the most promising R&B artists we have had on Atlantic since we started the company 60 years ago," and so far he is sticking true to just that.

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