April May ----- ----- Car / Truck 11.6% 10.9% Furniture 9.9% 8.6% Home Appliances 7.4% 5.9% Major Home Improvements 10.5% 9.5%To view complete chart, click the following link: www.bigresearch.com/bigciamaytrends-pi.pdf "Regarding your personal financial situation, compared to this time last year, are you..."
Better Off 22.8% Same 43.9% Worse Off 33.3%For additional information by Census Regions and other BIGresearch samples, go to: http://www.bigresearch.com and click on Complimentary Top Line Findings. About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. They conduct the Consumer Intentions & Actions (CIA) Survey which monitors the pulse of more than 7,000 consumers each month. The CIA delivers current, demand-based information on where the retail consumer is shopping and their changing behavior. The data provides intelligence on where the retail consumer is going, their intentions and actions. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.
Contact Information: Contact: Phil Rist BIGresearch 450 West Wilson Bridge Road Suite 370 Worthington, Ohio 43085 (614) 846-0146 Email Contact