VANCOUVER, BRITISH COLUMBIA--(Marketwired - Jan. 16, 2014) - LX Ventures Inc. (TSX VENTURE:LXV) ("LXV" or the "Company") and portfolio company Mobio ("Mobio") are pleased to announce that American R&B pop singer Jasmine Villegas has joined Mobio as a social media influencer. Jasmine is a rising Latina superstar that is blowing up in the music industry, often giving credit to her Latina roots and culture. She has appeared in music videos by icons like Kanye West and Justin Bieber and has earned tremendous respect in the music industry since the release of her successful mixtape, S(he) Be(lie)ve(d). The rising and influential star has over 1.6 million Twitter followers and 800,000 Facebook Likes.
The addition of Jasmine to the line of Mobio celebrity influencers allows for the capitalization of the highly engaged Latina market. According to Klout.com, Jasmine is one of the Top 10 most influential musicians. Mobio INsider will allow influencers like Jasmine, to better connect and engage with fans.
"My fans are a big part of who I am and I am always going to be trying to reach out to them. I can't wait to use Mobio INsider to talk to my fans and have them be a bigger part of my life!," said Jasmine.
Mark Binns, CEO of Mobio, said, "Jasmine has always been so open about being Latina, and we're excited to reach out to a new culture and demographic. Interacting with fans has always been a priority for Jasmine and I cannot wait to help her make the process more engaging, efficient, and powerful."
Mobio's flagship product, Mobio INsider, is a free fan directed content platform that rewards fans with exclusive content from the stars they love. Using state-of-the-art proprietary technology, the star responds to fan requests for unique, specific content through a highly engaging social experience, while enhancing the star's social media following and boosting awareness of brand partners. To learn more, please visit www.mobioinsider.com.
About LX Ventures
LX Ventures is a publicly traded technology accelerator that acquires, integrates and accelerates high growth technology companies. We are vertically integrated with internal best-in-class practice area teams in sales, marketing, engineering and finance that are leveraged to turn our portfolio companies into industry leading organizations, one by one. We are in the business of building businesses. For further information about LX Ventures, please visit: www.lxventures.com
ON BEHALF OF THE BOARD
LX VENTURES INC.
Mike Edwards, CEO
CAUTIONARY NOTE: FORWARD-LOOKING STATEMENTS. Other than statements of historical fact, all statements included in this news release, including, without limitation, statements regarding future plans and objectives of LX are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those anticipated in such statements. Factors that could cause actual results to differ materially from those expected by LX are those risks described herein and from time to time, in the filings made by LX with Canadian securities regulators. Those filings can be found on the Internet at: http://www.sedar.com.
Neither the TSX Venture Exchange nor its Regulatory Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.