SOURCE: Ritani

Ritani

December 05, 2012 07:00 ET

Ritani Reserve Diamonds Certified by AGS Laboratories Patented Technology to Deliver Maximum Sparkle

Exclusive AGS Lab Scintillation Report Quantifies How Ritani Reserve Diamonds Sparkle Like No Other

NEW YORK, NY--(Marketwire - Dec 5, 2012) - Setting a new sparkle standard for diamond grading, Ritani (www.ritani.com), a leading designer of engagement rings and fine jewelry, today unveiled Ritani Reserve Diamonds, a collection of diamonds specially graded by the AGS Lab as demonstrating exceptional sparkle characteristics. Ritani Reserve Diamonds exhibit the highest possible fire and flash scintillation characteristics, the aspects that make up a diamond's sparkle.

"Everyone shopping for a diamond wants sparkle, but unlike any of the four C's, sparkle has always been the subjective aspect of the purchase process," said Brian Watkins, president of Ritani. "With the new AGS Lab Scintillation Report, Ritani is able to quantify and guarantee that Ritani Reserve Diamonds sparkle brilliantly."

Ritani Reserve Diamonds are considered the "best of the best." Only round diamonds earning the highest scores for cut, polish, and symmetry qualify for Ritani Reserve grading by the AGS Lab. Those that achieve Ritani Reserve designation exhibit sparkle across the full crown of the diamond, sparkle brilliantly in the most diverse lighting conditions, and demonstrate exceptional interplay of white flash and colored fire. All Ritani Reserve Diamonds come with an AGS Lab Scintillation Report documenting the diamond's sparkle performance.

The science behind the Scintillation Report represents the culmination of 10 years of intensive R&D work by the American Gem Society resulting in multiple patents, peer reviewed publications and cut grade related products. Based on this scientific foundation, the AGS Lab Scintillation Report features maps and metrics related to the most important components of diamond scintillation -- Flash Scintillation, Fire Scintillation and Scintillation Patterning. Together, these maps and metrics represent the diamond's True Measure of Sparkle™. 

"Since its founding, the AGS has worked continuously to further consumer protection and ethical business practices in the jewelry trade," said Peter Yantzer, executive director, AGS Laboratories. "The new Scintillation Report brings a much needed measure to an attribute so many consumers are looking for in their diamonds. It's exciting to see our technology being used to precisely measure the tremendous sparkle of well-cut diamonds."

Ritani Reserve Diamonds can be purchased directly from Ritani.com or reserved for viewing in a local Ritani jeweler with no obligation to purchase. All Ritani Reserve diamonds can be set in any of Ritani's many engagement ring settings or handcrafted into any number of fine jewelry options including studded earrings or pendants. Ritani will be adding princess cut diamonds to the Ritani Reserve collection in the near future.

About Ritani:
Ritani (www.ritani.com) is a premium jewelry brand modernizing the way consumers purchase engagement rings, loose diamonds, and fine jewelry. Founded in 1999, Ritani marries the online shopping experience for handcrafted and custom-made engagement rings, loose diamonds, and other fine jewelry with a network of trusted local luxury jewelers in one seamless transaction. Ritani is headquartered in New York with e-commerce operations in Seattle. Jewelers interested in becoming a Ritani retail partner can contact Ritani at partner@ritani.com.

About AGS Laboratories:
The AGS Laboratories, established in 1996, is committed to protecting the consumer by providing unbiased reports based on the highest standards of diamond grading. Well-known for its famous cut grade technology, the AGS Laboratories offers the premier scientific, peer reviewed, and repeatable diamond grading methodology for the jewelry industry. For more information on the AGS Performance-Based cut grade system, Scintillation metrics and maps or any AGS Laboratories' products and services, visit www.agslab.com

Ritani and AGS Laboratories and their respective logos are trademarks, registered trademarks, or service marks of Ritani and AGS Laboratories. Other products and company names mentioned are the trademarks of their respective owners.

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