BEIJING, CHINA--(Marketwired - Apr 15, 2014) - The Ritz-Carlton, Beijing has announced the participation of Smile Asia Week from May 5 - 11, 2014 to sell specially-created cakes to raise funds for Operation Smile, an international children's medical charity which helps give children worldwide with cleft lips or palates a reason to smile again.
The launch forms part of the ongoing commitment by The Ritz-Carlton to expand global citizenship through its Community Footprints program which encourages social and environmental responsibility.
"Embracing Community Footprints to enhance the lives and well-being of young people in our communities is at the very heart of our culture," said Victor Clavell, Vice President - Asia-Pacific. "We were inspired and touched by the program's success in The Ritz-Carlton Millennia, Singapore. We could see our colleagues give their heart and time to supporting this initiative which last year helped 221 children with a simple life changing surgery, so we decided to expand its reach this year and engage the teams throughout Asia."
Around 9,000 ladies and gentlemen in The Ritz-Carlton Hotels of Asia will take part in this drive to raise funds through the sale of a specially-crafted cake sold exclusively through the website of Operation Smile -- www.smileasiaweek.org -- with all proceeds going directly to the charity.
The celebration cakes can be used to celebrate special occasions amongst family and friends from Mother's Day to anniversaries and birthdays. The website also allows friends and family from across the world to send the cake to their loved ones and friends in Asia.
Taking into account Beijing's culture in taste and preference, at The Ritz-Carlton, Beijing, our new Pastry Executive Chef Jean-Luc selects the best ingredients to tailor make a Valhrona Chocolate and Banana Cake where palate meets richness, freshness and totally indulgence. He keeps the traditional taste in a modern twist presentation, combination of classic and contemporary way of baking for the perfection of the Valhrona Chocolate and Banana Cake, reflecting the universal popularity of chocolate to bring a smile to everyone's face and banana being a flavor that appealed to children and adults alike.
From France, a country famous for dessert, Chef Jean-Luc has a natural talent for dessert and specializes in dessert design, production and creating personalized menus. He has served for many renowned celebrities and international brands during his career that leave guests with lasting memories.
"Savor the delicate flavors and wonderful textures of the cakes and other small bites, our guests can enjoy a sweet moment far from the madding crowd and daily pressure," said Mr. David Wilson, Managing Director of The Ritz-Carlton, Beijing. "By participating in Smile Asia Week, we hope that by giving back actively to the society through encouraging our employees, business partners and guests, we could creatively build a philanthropy circle among ourselves and stakeholders for the children who need help."
Since 1982, Operation Smile has treated more than 200,000 children in 51 countries, free of charge, while training thousands of medical professionals in the process and leaving behind necessary equipment to foster long-term self- sufficiency.
Thanks to Operation Smile, more than 27,000 children and young adults in China have been treated for cleft lips and palates while in India, more than 15,000 individuals have been given a new lease of life. Children with clefts are often unable to eat, speak, socialize or smile. Operation Smile provides free surgeries to heal the smiles of children and transform their lives from as little as $800 USD per surgery.
About The Ritz-Carlton Beijing
The Ritz-Carlton, Beijing, is centrally situated in one of Beijing's most thriving business area -- China Central Place, within the heart of the city's central business district, the hotel is 30 minutes away from the Beijing International Airport and offers easy access to the city's historical and cultural landmarks. In a classic Ritz-Carlton style, timeless and elegant, the hotel, designed by HBA design consultants, features 305 well-appointed guest rooms, six exquisite award winning restaurants and bars including Barolo serving authentic Italian Cuisine, Yu serving fine Cantonese Cuisine, Aroma serving world cuisine throughout the day, The Ritz-Carlton Bar, The Lobby Lounge and The Davidoff Lounge. Other exclusive facilities include The Ritz-Carlton Spa, fitness centre, indoor pool with balcony, 1,100 square-meter meeting and conference space, 648 square-meters Ballroom and the only wedding chapel inside a hotel in Beijing.
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About The Ritz-Carlton Hotel Company
The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Maryland, currently operates 86 hotels in the Americas, Europe, Asia, the Middle East, Africa, and the Caribbean. The Ritz-Carlton is the only service company to have twice earned the prestigious Malcolm Baldrige National Quality Award, which recognizes outstanding customer service. For more information, or reservations, contact a travel professional, call toll free in the U.S. 1-800-241-3333, or visit the company web site at www.ritzcarlton.com. The Ritz-Carlton Hotel Company, L.L.C. is a wholly owned subsidiary of Marriott International, Inc.