SOURCE: Rival IQ

Rival IQ

June 24, 2014 09:00 ET

Rival IQ Launches New SEO Competitive Analytics

Marketing Analytics Product Now a Single Destination for Comprehensive Social Media, Website and SEO Comparative Data Across a Competitive Landscape

SEATTLE, WA--(Marketwired - Jun 24, 2014) - Rival IQ, a marketing analytics company, today expanded its social media and website competitive data suite to include a comprehensive SEO Analytics capability. Search engine optimization (SEO) remains a critical strategy for organizations of all sizes, across all industries. For marketers, the challenge is quickly understanding how and what to measure and analyze, and how to win the SEO battle against their top competition. Rival IQ, which works with in-house marketing teams and marketing agencies, now provides a single destination for all the critical social media, website and SEO data across a competitive landscape.

The SEO Analytics feature includes several reports for SEO positioning and keywords, including highest traffic keywords, keywords in common, top keywords your company doesn't own and top keywords per company. It is available in beta as part of all monthly subscription packages. For Rival IQ's marketing agency partners, the product provides a cost-effective tool to measure, analyze and report SEO and social media share of voice to present to their clients along with strategies for improvement. For direct customers, pricing starts at $99 per month for the software-as-a-service (SaaS) application, with a 14-day free trial available.

The Rival IQ SEO Analytics launch comes amid an increasingly complex search and Web environment. Google has removed most organic search keyword source data from its own analytics product, and marketers need other sources to evaluate which keywords are working and which ones to better optimize for. There are many tools in the marketplace that provide data about one company or one digital area, such as social or SEO. Rival IQ provides comprehensive data analytics for as many companies and market landscapes that customers want across multiple social channels and SEO in one place.

"We have built this new analytics feature based on our work with hundreds of companies, who we help measure, analyze and understand how they are performing in social media channels both individually and against the competition or market," explained John Clark, Rival IQ Founder and CEO. "Our customers have asked for a single destination for both social and SEO analytics with this comparative view, and this is what we are delivering. In a matter of seconds, customers can determine what's working and what isn't, how to shift strategies and who in the market is doing the best job."

At beta launch, Rival IQ is providing five key report areas, each presented as an overview dashboard and with more detailed charts. Additional capabilities will be added based on customer feedback and Rival IQ's data analysis.

  • Keyword Positioning & Recent Changes for your company: This shows your search result position on Google search for the top 100 keywords, showing where your keywords rank and where you've most improved and declined in ranking.
  • Highest Traffic Keywords for your company: This includes what estimated percentage of traffic that keyword drives to your website, the estimated search volume, and your current position on Google.
  • Keywords in Common: This report shows keywords ranked by two or more companies in a market landscape, revealing how multiple companies are competing for a keyword. This report also reveals the traffic volume, cost-per-click (CPC), the company's search ranking and the source URL for that keyword in one easy-to-read graphical chart.
  • Top Keywords Your Company Doesn't Own: This report enables you to see the top keywords each company across your Market Landscape owns, including the corresponding estimated search volume, web traffic, source URL and current search position for that keyword.
  • Top Keywords per Company: This report shows which keywords are driving the most traffic for each company in your Landscape, including estimated search volume, percentage of traffic, CPC, and search ranking for each company's keyword.

About Rival IQ
Rival IQ is a marketing analytics company based in Seattle, WA. Founded by serial entrepreneurs, data geeks and marketers, the company is focused on helping organizations and marketing agencies monitor, analyze and report on data across social media channels, SEO and websites. Rival IQ allows customers to create market landscapes of companies they want to track, and then presents dynamic charts, graphs and reports with the critical data needed to make better decisions and drive business growth. Rival IQ's goal is to make every customer a marketing superhero! For more information, go to www.rivaliq.com and sign up for a free 14-day trial.

Contact Information

  • Media Contact info for the release:
    Nick McDonald
    Barokas PR for Rival IQ
    Tel: +1-206-264-8220
    Email: Nick@barokas.com