SOURCE: Riverbed Technology

Riverbed Technology

October 01, 2013 09:00 ET

Riverbed Software Application Delivery Controller Keeps Vivastreet's Traffic Flowing Flawlessly

Classified Ad Sites Experience Zero Outages With Stingray

SAN FRANCISCO, CA--(Marketwired - Oct 1, 2013) - Riverbed Technology (NASDAQ: RVBD), the application performance company, today announced W3 Ltd., the company behind the classified ad sites Vivastreet and Easy Roommate, is deploying the Riverbed® Stingray™ application delivery controller (ADC). Stingray, a software ADC designed to make applications faster, more reliable, and more secure in the cloud or data center, helps W3 ensure optimal site performance and reliability to support the roughly 20 million page views per day from two to three million users viewing its classified ads.

Blog Post: 7 reasons why your application is failing to meet user and business expectations:

W3 operates sites in 19 countries and is behind, the ninth largest classified site in the world. The company has expanded to Latin America and operates, now the largest online classified ad site in Mexico.

Tweet This: #Riverbed Stingray keeps Vivastreet's 20 million daily page views flowing flawlessly #applicationdelivery

Promoting classified services content, W3 sites are continuously updated with user-generated content. Ben Block, chief technology officer of DM Services, a U.S.-based services company under contract with W3, manages Vivastreet's data from a New York City data center. To ensure optimal site performance and reliability, Block wanted load-balancing functionality as a part of the Vivastreet platform. A big proponent of open source software, Block's team originally deployed HA Proxy load balancing for TCP and HTTP-based applications.

"It's simple round robin load balancing, so it didn't have some of the functionality we needed," said Block. "Also, scripting was fairly complicated, so we weren't doing as much of that as we wanted to do."

After deploying HA Proxy load balancing for TCP and HTTP-based applications and not receiving the functionality needed, a member of Block's team suggested Stingray Traffic Manager from Riverbed as an alternative.

"When engineers pull up a live page, they don't want to cache that page with the debugger information in it, so we've written a rule that if the debugger cookie is present we bypass the cache," said Block. "That sort of thing is very easy to do with Stingray TrafficScript."

"We haven't had any outages since we started using Stingray," said Block. "Stingray is easy to configure, easy to set up, and easy to script. Also, it has been helpful that Stingray offers so many different ways to load balance these traffic requests. Stingray is the only commercial software in the stack at Vivastreet, and the ADC ensures the performance and reliability of our online operations, which means optimal service for our customers."

Stingray supports Block's move toward the DevOps model of collaboration between IT and software development groups. According to Block, Stingray's ease of scripting and ability to take on tasks has simplified the work of the DevOps team and saved them a significant amount of time. The Stingray software ADC is designed for organizations using agile development methods and seeking ways to optimize their DevOps to achieve better and faster real-world application results in real time. The Stingray TrafficScript programming language helps DevOps teams create application deployment policies that are specific to their applications.

"Stingray has given the administrators a really powerful tool," added Block. "They don't need to worry about what the development team is doing, such as setting headers, or what kinds of cookies are coming in and coming out. They can control things at their level with the Stingray scripting capability."

For additional information on W3, please visit

More than 22,000 organizations worldwide depend on Riverbed to understand, optimize and consolidate their IT infrastructure, through solutions that overcome performance issues caused by distance, distributed computing, and ever increasing amounts of data. As IT organizations embark on strategic initiatives to virtualize, consolidate and migrate workloads into cloud environments, users are moved farther from their data. Slow applications, slow file transfers and inefficient websites can negatively impact the performance and success of these initiatives. Riverbed transforms IT performance by providing solutions spanning WAN optimization, storage delivery, application-aware network performance management, application performance management, application delivery controllers, web content optimization (WCO), and cloud data protection. By providing the broadest portfolio of performance solutions that deliver anywhere, any-application optimization, Riverbed enables organizations to increase productivity and efficiency, while enhancing business resilience and controlling costs.

Additional Resources

Connect With Riverbed

Forward Looking Statements
This press release contains forward-looking statements, including statements relating to the expected demand for Riverbed's products and services and the ability to reduce capital spending. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include our ability to react to trends and challenges in our business and the markets in which we operate; our ability to anticipate market needs or develop new or enhanced products to meet those needs; the adoption rate of our products; our ability to establish and maintain successful relationships with our distribution partners; our ability to compete in our industry; fluctuations in demand, sales cycles and prices for our products and services; shortages or price fluctuations in our supply chain; our ability to protect our intellectual property rights; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our documents filed with or furnished to the Securities and Exchange Commission. More information about these and other risks that may impact Riverbed's business are set forth in our Form 10-K filed with the SEC for the period ended December 31, 2012, and our subsequent quarterly reports filed with the SEC. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements. Any future product, feature or related specification that may be referenced in this release are for information purposes only and are not commitments to deliver any technology or enhancement. Riverbed reserves the right to modify future product plans at any time.

About Riverbed
Riverbed delivers application performance for the globally connected enterprise. With Riverbed, enterprises can successfully and intelligently implement strategic initiatives such as virtualization, consolidation, cloud computing, and disaster recovery without fear of compromising performance. By giving enterprises the platform they need to understand, optimize and consolidate their IT, Riverbed helps enterprises to build a fast, fluid and dynamic IT architecture that aligns with the business needs of the organization. Additional information about Riverbed (NASDAQ: RVBD) is available at

Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology, Inc. All other trademarks used herein belong to their respective owners.

Contact Information