SOURCE: AppStream, Inc.

February 01, 2007 16:51 ET

Riverdeep Selects AppStream to Deliver Software Titles to Consumers, On-Demand

Multi-Year Contract Enables Leading Consumer ISV to Tap SaaS

PALO ALTO, CA -- (MARKET WIRE) -- February 1, 2007 -- AppStream, Inc. today announced a multi-year deal with Riverdeep Inc., LLC, parent of, to use AppStream's patented, application streaming technology for delivering PC-based software titles, on-demand, to their broad base of consumer users. Riverdeep uses the AppStream Software-as-a-Service-enabling platform for their new Broderbund SmartDownloads™ system, making it easy and convenient for users to access popular software titles like The Print Shop®, PrintMaster® and KidPix® over a broadband connection.

AppStream's application streaming technology, similar to streaming video, enables true, on-demand access to applications and software programs. Software is dynamically streamed from a central location over the internet to the end-user's PC, without requiring any complicated installation procedures. The AppStream SaaS-enabling platform intelligently prioritizes essential functions of the software program for up-front delivery, so the software is available for use in the least amount of time possible. Once the initial setup has been completed, AppStream's unique streaming approach does not require a user to be connected to the Internet to launch and begin using the application from their desktop or laptop.

Riverdeep has adopted Broderbund SmartDownloads to enable a large selection of their products for delivery to consumer desktops with all the advantages of streaming distribution. For example, large, robust applications like The Print Shop can sometimes require hours of time to download. With the newly integrated AppStream SaaS-enabling platform, applications will stream, install and launch in a matter of minutes, providing a superior end-user experience. The AppStream platform provides Riverdeep the benefits of streaming and SaaS without any re-engineering or recoding of their broad catalog of application software.

"Titles streamed through the Broderbund SmartDownloads service will look and behave exactly like conventionally installed software applications; they'll just be available for use that much sooner. The resulting product is time and cost effective, eliminating the wait for purchased software products and minimizing bandwidth usage," said Brad Rowland, vice president of worldwide marketing and product management, AppStream. "Riverdeep's implementation of our technology creates a new SaaS distribution channel with their existing products, allowing them to focus on their mission of developing compelling software. Riverdeep customers now have an on-demand and hassle free experience with software while Riverdeep now has a superior way to generate new revenue and enhance customer satisfaction that's fast to implement and easy to maintain."

"Consumers can now enjoy our applications with a level of ease and convenience never before experienced with such robust interactive software," said David Bass, vice president of Riverdeep's consumer business. "Application streaming was really the perfect option for delivering our software programs, on-demand, to the consumer in a way that was fast, affordable and easy. We selected AppStream application streaming technology because it was unlike other solutions on the market -- it's completely open and supports our client-server environment, it's simple to implement and easy to scale as we offer new titles to consumers."

"We are proud to execute the vision that today's software products, which are designed to use the power of the PC and provide a rich user experience, can compete with web-native services," said Paul Valcheff, vice president of business development, AppStream. "By integrating streaming and web technologies to deliver existing Windows® -based software over the internet, the SaaS market is ready to better serve their customers and create exciting new revenue opportunities today."

About AppStream

AppStream, Inc. is a leader in on-demand application deployment and management. By combining streaming and virtualization technologies, AppStream offers IT customers and software vendors the most flexible application management and delivery solutions at the most affordable price, with the fastest implementation time. AppStream does this through patented technologies and partnership with industry leaders. AppStream is headquartered in Palo Alto, CA and is backed by leading venture capital firms. For more information, please visit

About Riverdeep

Riverdeep Inc., A Limited Liability Company, with offices in San Francisco, California, Cedar Rapids, Iowa, Dublin (Ireland) and Manchester (United Kingdom) is a leading publisher of interactive products focusing on education and personal productivity for the consumer and school markets. Riverdeep's rich portfolio of interactive award-winning products feature such well-known brands as the Destination Success® solution, which includes Destination Math® and Destination Reading®; The Print Shop®; Reader Rabbit® and Kid Pix®. For more information, call toll free 888-242-6747 or visit

Contact Information

  • For Media Inquiries:

    Brad Rowland
    AppStream, Inc.

    Lisa Copass
    Stepping Out Communications