MEDINA, MN--(Marketwired - Jun 11, 2014) - River's End Trading Company has named Bret Slane senior vice president, chief merchandising officer of River's End Trading Company and Page and Tuttle.
Slane will be responsible for leading, developing and overseeing merchandising and marketing to drive growth and expand relationships with suppliers, distributors and customers. His extensive industry experience will fuel River's End Trading Company's focus on innovative approaches to promotional apparel, including fresh lines, inventory management, decoration services and custom project development.
"Bret brings extensive experience in driving results with customer insights to deliver innovative solutions that truly make a difference to the customer and our business. Bret was asked to join the company because of his success in delivering unique approaches to help customers use apparel to build their brand and create lasting impressions," said John Maher, CEO of River's End Trading Company.
Slane has been a member of the River's End advisory board for the past year, which will allow him to hit the ground running in his new role. His previous experience has given him a deep understanding of how to position brand building products to appeal to the end customer. Most recently, he served as president of Alexander Manufacturing, an ASI hard goods supplier. Prior to that, he was vice president of merchandising at Corporate Express Promotional Marketing.
"I am excited to work with River's End's outstanding suppliers, distributors, customers and employees. We have exciting growth plans that will allow me to delight our customers with innovative ideas," Slane said.
About River's End Trading Company
River's End Trading Company thinks holistically about a brand's needs, the apparel and decoration technique. For over 30 years, River's End Trading Company has partnered with suppliers, distributors and brands by offering a full range of apparel and innovative decoration options to the promotional products, golf and uniform markets. Our brands include Columbia®, Brooks Brothers®, Page & Tuttle®, Lacoste®, Storm Creek, DRI-Duck® and Forsyth Dress Shirts®. For more information about the company's products or decoration services, call 1-800-488-4800 or visit www.riversendtrading.com and www.pageandtuttle.com.
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Caryn Rowe Africk