March 16, 2006 10:00 ET

RKA Petroleum Companies Selects ORTEC

Petroleum Wholesaler, Marketer, and Distributor implementing ORTEC optimization software

ROMULUS, MI -- (MARKET WIRE) -- March 16, 2006 -- RKA Petroleum Companies, Inc. has selected ORTEC's solution for demand forecasting (ORION) and vehicle routing (SHORTREC). The solution will provide RKA Petroleum Companies with significant cost and time savings through optimization of the sales and distribution operations.

The ORION module will provide automated order generation and vendor managed inventory (VMI) as part of a customer service strategy for RKA. It enables RKA to manage customer stock levels with clear benefits for both RKA and the customer. ORION supports making deliveries on a just-in-time basis while smoothing out variations in transportation demands. Combining this powerful tool with RKA's current Fuel Management Program, ORION will serve as the company's central fulfillment system, utilizing both historical data and real-time data provided from wireless technology in the field.

The SHORTREC routing module will be implemented to generate dynamic, cost efficient transportation schedules characterized by routes with single or multi-product deliveries using compartmentalized trucks from different supply points.

RKA Petroleum Companies selected ORTEC as its partner after a rigorous evaluation of other solutions in the market. "We are extremely happy with our decision and our partnership. ORTEC's solution meets our needs and handles the complexities of the petroleum vertical flawlessly. Their experience and knowledge of routing and order forecasting are world-class," notes Jason Hittleman, Information Systems Manager of RKA Petroleum Companies. RKA expects to complete the first phase its implementation and integration by March 17 and expects to immediately realize a reduction in driver overtime. Hittleman also noted that the software will greatly improve their fleet capacity and will reduce total number of miles driven. "The bottom line -- this solution serves the best interests of our customers."

About RKA Petroleum Companies

RKA Petroleum Companies, established in 1969, is a third generation privately-held family business. Certified by the Women's Business Enterprise and headquartered in Romulus, Michigan, RKA Petroleum Companies distributes more than 325 million gallons of fuel annually through its network of retail dealers, commercial businesses and job sites, and its pipeline terminal operation. The company does business in Indiana, Kentucky, Michigan, Ohio, Pennsylvania, Tennessee, and Ontario, operates Rex Carriers, its common carrier business, and RKA Petroleum, LLC, its terminal facility.


Founded in 1981, ORTEC is one of the largest independent providers of advanced planning & scheduling software and professional consulting services. ORTEC currently has over 500 employees and offices in North America and Europe. More than 800 customers in different industries, including companies like Shell, BP, ExxonMobil, TotalFinaElf and Kuwait Petroleum, already benefit from our advanced planning and scheduling solutions.

Contact Information

  • For more information, please contact:
    Erik Kroeze
    phone +31 (0)182 540 500
    e-mail: Email Contact.