SOURCE: Real American Brands, Inc.

July 15, 2010 11:00 ET

RLAB CEO on Imus Fox Business Channel and WABC

NEW YORK, NY--(Marketwire - July 15, 2010) -  Doug Newton, CEO of Real American Brands, Inc. (PINKSHEETS: RLAB) and co-founder of the Billy Martin's western brand, a wholly owned subsidiary of RLAB, was interviewed yesterday by Don Imus on the Fox Business Channel, and on Imus's program broadcast on the WABC flagship and radio stations all over the country. 

Imus, a long-time personal friend, invited Newton on the program to discuss Newton's memories of the late George Steinbrenner who died Wednesday at the age of 80. Excerpts of the interview are at www.imus.com. -- Videos of the full interview are available on FoxBusiness.Com and YouTube. video.foxbusiness.com/v/4281846/was-steinbrenner-mean/ and www.youtube.com/watch?v=wXDWvmtvL4w&feature.

As business manager and sports agent to Billy Martin (5-time field manager of the Yankees), Phil Rizzuto, Sparky Lyle, Roger Maris and other Yankee greats, Newton was asked "was Steinbrenner mean?", a description used by others who worked with and played for the Yankee boss over the decades that he built the team from a $10 million investment in 1973 to a franchise estimated by Forbe's Magaine to be worth $1.6 billion today.

When asked to rank Steinbrenner's place in Yankee history, along with icons like Babe Ruth, Joe DiMaggio, and Mickey Mantle, the RLAB CEO said he would leave that up to hall-of-fame sports writers and analysts, like Imus's friend, Mike Lupica, Warner Wolfe and hall-of-fame NY Daily News writer Bill Madden, author of the New York Times best selling biography of Steinbrenner, The Last Lion of Baseball. www.amazon.com/Steinbrenner-Last...Bill-Madden/dp/0061690317

Thinking about Steinbrenner stirred up many emotions for Newton who cared for the man a great deal. Newton said today "George was born on the 4th of July and I hope he would have liked our company's trademark 'Born & Bred in the USA.' He was a powerful baseball owner, but a proud American above all else."

About Real American Brands

RLAB's focus (www.realamericanbrands.com) is to support products and services whose origins, designs and character reflect and serve America's unique culture, heritage and way of life. RLAB also seeks to invest in smaller US companies and brands with potential to grow large. RLAB owns trademarks for "Born & Bred in the USA" ®; Lasso ®; Lariat ®; Riata ® (the Spanish word for lasso), Billy Martin's ® -- the 31 year old western lifestyle brand -- and "Green Blues" ®, the name of RLAB's new eco-friendly blue jean brand.

Forward-Looking Statements

Statements about RLAB's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

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