SOURCE: Real American Brands, Inc.

October 13, 2010 08:45 ET

RLAB in Talks to License the Billy Martin's ® Western Brand

NEW YORK, NY--(Marketwire - October 13, 2010) - Real American Brands, Inc., a non-reporting public company (PINKSHEETS: RLAB) confirmed rumors today that "the company is in talks to license the Billy Martin's brand name to an investor group whose name and reputation are well known in the apparel industry" said Doug Newton, CEO of RLAB, and founder of the 33 year old Billy Martin's brand.

Newton said he cannot divulge the name of the investor group, "but they are the kind of experienced marketing partner in whose hands we would entrust the Billy Martin's brand, where the prospects are excellent for significant sales growth and royalty revenues for RLAB which owns 100% of all Billy Martin's assets in the US and worldwide."

In other news, Newton said "RLAB has continued to turn down offers of cash in exchange for new issuances of stock, because we are committed to holding RLAB's share base below 200 million shares, as we reported three months ago. We are presently at 167 million shares, of which 80 million shares are in the public float."

About Real American Brands

RLAB's focus ( is to support products and services whose origins, designs and character reflect and serve America's unique culture, heritage and way of life. In addition to Billy Martin's ®, RLAB owns trademarks for "Born & Bred in the USA" ®; Lasso ®; Lariat ®; Riata ® (the Spanish word for lasso) and "Green Blues" ®.the company's new, high-fashion, eco-friendly denim line, being designed to compete in the premium denim category but not at premium prices. 

Forward-Looking Statements

Statements about RLAB's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect or for a variety of other reasons.

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