December 20, 2011 12:00 ET

RNKD Brings Universal Loyalty for Clothes and Accessories to the Android

RNKD Now Offers Android Users a Way to Earn Real-World Rewards Based on What You Already Own

SAN FRANCISCO, CA--(Marketwire - Dec 20, 2011) -

Core News Facts:

  • RNKD, an online platform and mobile app designed to reward you for sharing what's in your closet, today announced availability on the Android.
  • With RNKD, you can get the perks you deserve based on what you own in your existing closet and earn rewards for future purchases. Instead of receiving discounts after buying new items, you are granted VIP access with discounts and deals for things you already own.
    • By referring friends, "liking" photos and uploading photos of your clothes and accessories to RNKD, you earn points, badges and discounts.
    • You can browse profiles to see what others are wearing and discover new brands.
  • Launched in November 2011 by the visionary behind Zappos, Nick Swinmurn, RNKD is the first universal loyalty program that creates a direct relationship between you and your favorite brands online. On the RNKD platform, discounts and perks are used as a reward for past behavior and loyalty, rather than as a brand's first impression.
  • RNKD was built on the idea that past user behavior is a better determinant than a "wish list" for what you will buy next. With RNKD, brands will be able to better reward you for future purchases by analyzing what you already own. So far activity has shown:
    • An average of 26 uploads per person
    • Of items uploaded, the average user shares 12 different brands and 9 different stores
    • More than 2,000 brands have been uploaded
    • Most popular brands to be Nike, Ralph Lauren, Express and H&M
    • 54 percent of users are women, while 46 percent are men
  • RNKD's free Android app, available at, offers the same easy-to-use interface as RNKD on the iPhone but is optimized for Android devices. To get started on RNKD:
    • Go to and create a login (via Facebook or email) and/or download the app.
    • Build your profile: index your closet on RNKD by uploading photos of clothes and accessories to earn points.
    • Follow friends and compete for a better RNKD score: get rewarded by brands for uploading photos on RNKD.
    • Discover new brands: browse other people's closets on RNKD.
    • Build relationships with your favorite brands: showcase items you own and love.

Nick Swinmurn, Founder & CEO, RNKD
"Every consumer has favorite brands, stores and designers that they are loyal to for one reason or another, but most have never been recognized or rewarded for their purchases. RNKD looks to put an end to that, allowing consumers a platform to showcase their loyalty and ultimately receive the benefits they deserve. Android is the next logical device for RNKD, bringing us one step closer to our goal of making the platform accessible from all major mobile devices."

About RNKD:
RNKD is a website and mobile app that acts as a universal loyalty program and rewards you for sharing what's in your closet. Unlike other sites that require you to make all the effort and give you nothing in return, RNKD is a fun way to earn VIP status, discounts and rewards from the brands you love by telling them which products you already own. RNKD was founded by Zappos Founder Nick Swinmurn in 2011 and is headquartered in Silicon Valley. To start connecting with your favorite brands, visit

Contact Information

  • Contact:
    Paige Thelen
    Inner Circle Labs for RNKD
    Email Contact
    (415) 684-9404