September 12, 2006 07:30 ET

@Road Announces General Availability of Its Flagship MRM Solution in the UK

UK Launch of @Road GeoManager Marks an Important Milestone in @Road's Efforts to Expand Internationally

LOS ANGELES, CA -- (MARKET WIRE) -- September 12, 2006 -- @Road, Inc. (NASDAQ: ARDI), a leading provider of next-generation solutions for Mobile Resource Management (MRM), today announced the general availability in the UK of its flagship @Road® GeoManager(SM) MRM solution for field force management. @Road made the announcement at the largest wireless data event in the industry, CTIA WIRELESS I.T. & Entertainment 2006, being held September 12-14 at the Los Angeles Convention Center. @Road is showcasing GeoManager and other innovative MRM solutions during CTIA at booth #818.

"This is a proud moment for us," said Leo Jolicoeur, @Road chief marketing officer. "The launch of GeoManager in the UK ushers in a new era of on-demand location-intelligent functionality for UK businesses wanting to achieve field service delivery excellence, drive-down fuel and other operating costs, and increase productivity. This announcement also marks an extension of our UK presence and crucial milestone in our efforts to expand internationally."

@Road GeoManager, already a leading on-demand field force management solution in the U.S. and Asia Pacific with more than 150,000 subscribers, is designed to help businesses streamline field service delivery operations while increasing mobile workforce productivity and driving-up customer service. GeoManager provides GPS-based location-relevant visibility into the daily activities of mobile workers and their work -- from actual vehicle routes, starts and stops, to customizable maps showing mobile worker location relative to important landmarks like customer locations or work yards. @Road GeoManager also allows businesses to upload customer and/or trip information into a routing engine to generate on-demand, actionable reports such as optimized routes and drive-time, fuel economy, city ordinance compliance and much more.

"With GeoManager, UK businesses can now have access to a MRM solution that can help them address such important issues as employee compliance, high fuel and other operating costs, and the requirements their customers have for improved service delivery," Jolicoeur said. "And since GeoManager is offered on-demand, UK businesses can deploy the MRM solution on tight deadlines with reduced implementation cost. GeoManager is also designed to be suitable for small- and medium-sized businesses and scalable large enterprises with complex MRM requirements."

In addition to GeoManager now being offered in the UK, @Road also offers Taskforce™, a licensed MRM solution for field service management. With a successful track record of helping such leading UK businesses as British Telecom, British Gas, and ntl:Telewest, Taskforce is designed to automate field service delivery processes from appointing, scheduling and dispatching to capacity planning. Taskforce goes beyond human decision-making capabilities, coping with the complexity and changeability of today's field service delivery environment to enable businesses to achieve a more predictable, reliable and repeatable customer experience from commitment to service fulfillment.

The underlying technology in Taskforce makes use of artificial-intelligence algorithms designed to coordinate people, skills, resources and inventory, as it continually seeks to optimize the field service delivery solution at a given time. Because Taskforce is automated and intelligent, it can assist a single operations manager to handle a number of complex service delivery needs and requirements in an unpredictable field service environment.

Rounding out @Road's family of comprehensive MRM solutions are solutions for field asset management incorporating vehicle diagnostic/prognostic and sensor technologies for driver safety, inventory management and optimized vehicle performance and maintenance.

About @Road

@Road, Inc. is a leading global provider of solutions designed to automate the management of mobile resources and to optimize the service delivery process for customers across a variety of industries. @Road delivers Mobile Resource Management solutions in three key areas: Field Force Management, Field Service Management and Field Asset Management. By providing real-time Mobile Resource Management infrastructure integrating wireless communications, location-based technologies, transaction processing and the Internet, @Road solutions are designed to provide a secure, scalable, upgradeable, enterprise-class platform, and are offered in on-demand software delivery, on-premise or hybrid environments that can seamlessly connect mobile workers in the field to real-time corporate data. @Road is headquartered in Fremont, Calif., and has a global presence with offices in North America, Europe and Asia. For more information on @Road solutions, visit For @Road UK sales information, contact @Road, Ltd. (EMEA) at +44 (0) 1473-696-300. For @Road U.S. sales information, contact @Road, Inc. at 1-877-7AtRoad (1-877-728-7623).

Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. These factors, risks and uncertainties include, but are not limited to the ability of @Road to successfully sell its solutions to businesses in the UK; the ability of any such businesses to successfully deploy @Road's solutions; the ability of @Road's solutions to help UK customers improve the quality of their field services, decrease fuel and other operating costs and increase employee productivity; the ability of @Road to deploy its solutions to customers in the UK on short deadlines or at reduced implementation costs; and general economic and political conditions. Further information regarding risk factors is included in the @Road Quarterly Report on Form 10-Q for the quarter ended June 30, 2006, the @Road Annual Report on Form 10-K/A for the year ended December 31, 2005 and in @Road's other filings with the Securities and Exchange Commission. @Road does not undertake any obligation to update the forward-looking statements contained in this press release.

@Road and the @Road logo, GeoManager and Taskforce are trademarks or registered trademarks or service marks of @Road, Inc. and its subsidiaries. All other trademarks or service marks used herein are the property of their respective owners.

Contact Information

  • @Road Media Relations Contact -

    Bob Stern
    Senior Public Relations Manager
    T: (510) 870-1360
    M: (925) 457-1673


    In Europe:
    Tabitha Taylor-Higginson
    @Road, Ltd.
    T: +44 (0)1473 696343
    M: +44 (0)7917 589094
    F: +44 (0)1473 696444

    @Road Investor Relations Contact -

    David J. Lebedeff
    Vice President Investor Relations