Partners in Road Construction Safety

Partners in Road Construction Safety

May 25, 2011 10:03 ET

Road Construction Safety Campaign Focuses on Workers and Motorists

CALGARY, ALBERTA--(Marketwire - May 25, 2011) - The Partners in Road Construction Safety and the Government of Alberta are once again reminding motorists to be patient and drive safely through road construction sites on Alberta's highways this season.

"Collisions in construction and maintenance zones are unacceptable," said Luke Ouellette, Minister of Alberta Transportation. "These collisions should not happen and motorists do need to slow down in construction zones and pay attention to the warning signs and flag people."

In 2005, speeding fines were doubled in construction zones when workers are present to encourage motorists to slow down and save lives however casualties continue to increase.

"The May long weekend is the unofficial start of Alberta's road construction season," according to Heidi Harris-Jensen, Chair of the Partners in Road Construction Safety (PIRCS) organization. "We recognize that construction can cause delays and create frustration with motorists. However, for the safety of road and utility workers and motorists, we ask drivers to slow down through construction zones. Please be alert for other hazards even if you don't see workers or equipment."

2008 marked the highest numbers of collisions and fatalities in Alberta's construction zones with 1072 collisions resulting in 229 injuries and killing seven people. Thankfully those statistics are decreasing; in 2009, there were 952 collisions in construction or maintenance zones that killed three people and injured 187 others.

The province-wide PIRCS hopes to reduce the collisions that occur every year at roadway construction sites in Alberta. The PIRCS website features road construction locations, safety tips and details of the initiative. PIRCS has spent approximately $3 million since its creation in 2003 to promote construction zone safety through radio and television advertising, billboards, and signage in construction zones that feature the well-known "Don't RIP Through Construction Zones" slogan. This is an important investment considering the province's population and traffic have both increased considerably since 2003.

PIRCS partners include Alberta Transportation, the Alberta Construction Safety Association, the City of Edmonton, the Alberta Roadbuilders and Heavy Construction Association, City of St. Albert, Strathcona County, EPCOR, Edmonton Police Service, and Alberta Employment and Immigration (WorkSafe Alberta).

Media inquiries and requests for interviews may be directed to the undersigned.

Also in attendance:
County of Strathcona - Deputy Mayor Linton Delainey
City of St. Albert – Mayor Nolan Crouse
Roger Walls, Chair, Alberta Roadbuilders & Heavy Construction Association (ARHCA)

Press materials can be viewed and downloaded from the following websites:

Follow us on Twitter for regular construction updates at!/dontRIPab

Contact Information

  • Partners in Road Construction Safety
    Heidi Harris-Jensen
    Cell: 780-918-5047