SOURCE: Road Runner Sports

Road Runner Sports

November 01, 2011 17:22 ET

Road Runner Sports Opens a New Running Store in Atlanta, GA

ATLANTA, GA--(Marketwire - Nov 1, 2011) - Get ready to party! Join Road Runner Sports, a new running store in Atlanta, for a weekend of fun celebrating the Grand Opening of your Atlanta, GA retail store. Kick off the fun Friday, November 11th, with an exclusive VIP party and continue the celebration through Sunday, November 13th. The store is over 5,500 square feet, to house the area's biggest-ever selection of running, walking and fitness gear.

Road Runner Sports Atlanta guests will have the chance to experience Shoe Dog, a thorough and interactive foot analysis process. Through the dynamic, touch-screen video program Shoe Dog eliminates the guess work and helps customers find that ever-elusive, perfect-fitting running or walking shoe. "This is the most advanced shoe-fitting program out there. The Shoe Dog process makes it incredibly easy and fun to find your perfect-fitting shoe," said Mike Gotfredson, owner of Road Runner Sports. "Nobody else has a process that comes close to being as fun or powerful in creating a 'WOW' experience for runners and walkers."

Three days of fun are planned for the Grand Opening Celebration at Road Runner Sports Atlanta, the world's largest running and walking store. Start the weekend off right with an exclusive VIP Family! member event. Road Runner Sports is partnering with Mizuno; Be yourself, Only Better, Never Settle. Keep the party going throughout the evening with great music, food, raffles, clinics, VIP discounts and free VIP gift bags. This invite-only event is sure to make members of Road Runner Sports' VIP Family feel very special. To RSVP, CLICK HERE.

Finally, the weekend tops off with an exciting Vendor Fair open to all. Road Runner Sports will treat guests to free sports nutrition samples and free raffles for top branded running shoes with a grand prize of a $500 shopping spree. Women will enjoy informative sports bra clinics to explain the health benefits of properly fitting apparel and help them find their perfect-fitting sports bra. The event will host expo booths from popular sports brands, as well as local gyms, sports fitness services and massages. Members of Road Runner Sports' VIP Family will enjoy a special VIP double discount of 20% savings all weekend long.

Based in San Diego, California, Road Runner Sports was established in 1983 as a catalog company in owner Mike Gotfredson's garage. Despite such modest beginnings, Road Runner Sports has become the world's largest running and walking store today, employing over 600 employees across the U.S.

Gotfredson explains that what makes Road Runner Sports unique among other sports retailers is their focus on creating the best possible customer experience. He said, "Yes, we have the best selection. Yes, we have the best prices. But, what really sets us apart is customer service that truly makes each guest feel cared for and special."

The new Road Runner Sports Atlanta store is located at Powers Ferry Square 3756 Roswell Road NE, Atlanta GA 30342. For questions about the Grand Opening, call 404-855-2424.

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