SOURCE: Road Runner Sports

Road Runner Sports

April 06, 2012 14:25 ET

Road Runner Sports Opens a New Running & Walking Store in Wilmette, Illinois

WILMETTE, IL--(Marketwire - Apr 6, 2012) - Get ready to party! Join Road Runner Sports -- the newest running and walking specialty store in Wilmette -- for a weekend of fun. Unbelievably, we'll be celebrating our 27th Road Runner Sports store opening nationwide and our second store opening in Illinois. The Grand Opening festivities kick-off Friday, April 27 from 5 p.m. to 8 p.m. at our new North Shore-area locale in the Edens Plaza. This VIP Family exclusive, invite-only event will be sponsored by the sports company Mizuno and followed by the Grand Opening Event on Saturday from 9 a.m. to 2 p.m. Saturday's event is for anyone and everyone with tons of activities -- including a community Fun Fair, opportunities to snag free goodies and great deals -- we don't have room here to list everything. To learn more or to RSVP for Friday's event, visit us online at or "like" us on Facebook at

Most importantly though, event-goers will have the chance to check out their new Road Runner Sports store, which totals more than 5,000-square feet of fun-filled space, stocked with the industry's best running and walking shoes, apparel and gear. The new Wilmette store features treadmills and a unique indoor race track where customers can test that perfect fit. The store wouldn't be complete without Shoe Dog-Road Runner Sports exclusive interactive foot and gait analysis process. Using our super-cool Shoe Dog apparatus, friendly Fit Experts guide customers through four speedy steps to find your guaranteed perfect fit in just 12 minutes.

"This is the most advanced shoe-fitting program out there. The Shoe Dog process makes it incredibly easy and fun to find your perfect-fitting shoe," said Mike Gotfredson, Road Runner Sports owner and Chief Runner. "Nobody else has a process that comes close to being as fun or powerful in creating a WOW! experience for runners and walkers."

Based in San Diego, Calif., Road Runner Sports began in 1983 as a catalog, direct mail company in Gotfredson's garage. Despite such modest beginnings, Road Runner Sports has become the world's largest running and walking store today, employing more than 600 employees across the U.S.

Gotfredson explained that what makes Road Runner Sports unique among other sports retailers is its focus on creating the best possible customer experience.

"Yes, we have the best selection. Yes, we have the best prices," he said. "But, what really sets us apart is customer service that truly makes each guest feel cared for and special."

The new Road Runner Sports Wilmette store is located at Edens Plaza, 3232 Lake Ave., Wilmette, Ill. 60091. For questions regarding the Grand Opening, call 847-251-1900.

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