SOURCE: Aberdeen Group, a Harte-Hanks Company

May 03, 2007 13:45 ET

Road Warriors at Best-in-Class Organizations Are Over 35% More Productive Than All Others

Best-in-Class Organizations Are "Very Highly" Satisfied With the Productivity of Their Road Warriors Twice as Frequently as All Other Organizations

BOSTON, MA -- (MARKET WIRE) -- May 3, 2007 -- In the newly released report "Benchmarking the Enterprise Road Warrior," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that Best-in-Class organizations are twice as likely to be "very satisfied" with the productivity of their road warriors as compared to all the others.

The report analyzed organizations' use of mobile technologies, including smart phones, wireless data cards, and hotspot services to better understand how Best-in-Class organizations leveraged the technologies to improve their road warriors' connectivity and productivity. As part of that performance increase, Best-in-Class organizations are also three times more likely as all other organizations to rate the quality of their tech support for road warriors as "very high." Over 400 organizations worldwide contributed their experiences to the study in order to be heard.

The best-in-class organizations represent the top 20% of the responding organizations and are defined on the basis of Process, Organization, Knowledge and Technology. "Best-in-Class organizations are deploying mobile tools and devices for their road warriors in a more strategic fashion than all others and are reaping the rewards from those efforts," said Philippe Winthrop, Research Director for Wireless and Mobility research. "They are achieving higher road warrior productivity than all other organizations."

The report shows a strong correlation between the deployment of mobile tools and workforce productivity. As best-in-class organizations have taken a more systematic approach to deliver mobility solutions to their road warriors, they are able to translate those implementations into improved productivity for their road warriors. "Best-in-Class organizations have seen the productivity of their road warriors improve over the last two years at a rate that is four times higher than that of all other organizations," said Winthrop. Additionally, "Best-in-Class organizations have achieved over 50% greater workflow improvement from the use of mobile devices than all other organizations."

The report provides readers with findings on how best-in-class organizations are leveraging mobile technologies as compared to others, and recommends clear actions to improve the productivity of their road warriors. Technology adoption, road warrior productivity and performance, as well as other key performance indicators are reviewed.

This study is made available complimentary to the public through the underwriting of: Intel and Motorola.

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=3964

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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