SOURCE: Sober Approach, Inc.

Sober Approach, Inc.

June 22, 2011 17:43 ET July 4th Yacht Party Launches Groundbreaking Safe Partying Platform

LOS ANGELES, CA--(Marketwire - Jun 22, 2011) - Los Angeles-based, today kicks off its on-line/off-line social networking platform dedicated to solving the DUI trap while providing party-goers a way to match up with committed and rated designated drivers, company founder and on-line insurance entrepreneur Eric Oster announced, adding that a July 4, 2011 fireworks party cruise is planned in celebration of this company milestone.

"Alcohol is part of our society. It is not the enemy, driving under the influence is. There's nothing wrong in people wanting to let go and have fun, as long as everyone gets home safely," Oster said. A drunk driver hit him over 10 years ago and when he awoke from his coma, Oster realized that it could have just as easily been him behind the wheel and concept was born.

More than 30% of all traffics deaths are the result of drunk driving, reports Guy Kawaski's blogpost, with 18% of the nation's DUI arrests occurring in California.

Sober Approach, Inc., a non-profit organization, operates and does not charge its members a fee, nor does it preach as an organization. It simply offers a real-life drinking and driving solution and massive VIP, event and other incentives to its members. An iPhone application -- expected later in the summer -- will facilitate real-time safe ride connections.

Join the at the July 4th Yacht Party and fireworks cruise in Marina Del Rey featuring Glee cast DJ Lock, comedians Jay Davis and Marvin Lee, musicians HelenaMaria Twins and Brett Cain. The July 4, 2011 party cruise will include spirits, appetizers and a buffet as well as WhoopAss and mocktails by sponsor Jones Soda. Other event sponsors include:, Elias Zepeda of, and promoters Todd Reezee of Hollywood Legends, Happy Alex Lozano of Str8Edge and Adam Dixon of 13th Step. A fleet of safe drivers will also be available during the event.

To gain access to this members-only event please visit: The Jpre-sail dock party starts at 6PM, sails at 7:15PM and returns to Marina Del Rey harbor at 11PM. Your free-of-charge membership is a vote of solidarity in support of Members are not obligated to serve as safe drivers.

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