RoaDor Industries Ltd.
TSX VENTURE : RDR

RoaDor Industries Ltd.

May 04, 2009 12:02 ET

RoaDor Industries Ltd. Announces Restructuring Initiative to Align with New Business Development Plan

VAUGHAN, ONTARIO--(Marketwire - May 4, 2009) - RoaDor Industries Ltd. (TSX VENTURE:RDR) today announced that its wholly owned subsidiary has restructured to better align with a recently development business development plan and sales and marketing initiative. RoaDor has recently developed a plan that dramatically reduces the total cost of ownership of truck and trailer roll up doors resulting in significant savings for its customers and fleet owners. As a result of this initiative and the growing interest level from its target customer base, RoaDor has restructured the organization to better serve this market.

Keith Hart will devote one hundred percent of his time to drive the business development plan and customer relations management. "Keith is the ideal person to drive this initiative. His in depth knowledge of the product and the ability to dramatically reduce costs combined with his strong reputation in the industry will ensure that we are successful in building our business and growing market share" said Philip Lamb, Chairman of RoaDor's board of directors.

To allow Keith to focus on this part of the business, Philip Lamb will step in as interim CEO & President and manage all of the other corporate functions. Randy Flewelling will take on the position of Corporate Secretary and the newly created position of General Manager overseeing day to day operations and customer service. Randy has been actively involved with RoaDor since 2003. Philip Lamb is also President of CEO Capital Corp, which has arranged the credit facility for RoaDor announced in October 2008. With his appointment as President and CEO, Mr. Lamb will step aside as chairman of RoaDor's board of directors, but will continue to serve as a director. Mark Rivers will step in as chairman of the board. In addition to being a RoaDor director, Mark is CEO of Presidents of Enterprising Organizations and CEO Capital Corporation which arranged the credit facility for RoaDor announced in October 2008. Mark has spent the last 20 years advising and coaching senior management in organizations across many industries.

Earlier this year RoaDor brought on a business development consultant to assist the company in developing certain tools to ensure success in this area. These tools combined with a new marketing plan and a focus on providing customers with a solution to their roll up door problems as well as their fleet management and operating budget concerns. "Our new approach of providing our customers with a solution to one of the biggest issues in fleet management is taking hold with our customers and will be the catalyst that propels our company forward. I'm looking forward to focusing our resources in this area" said Keith Hart.

About RoaDor

RoaDor has developed, patented and commercialized polyvinyl chloride (PVC) roll-up doors designed specifically for the commercial truck, van and trailer industry. Marketed and sold under the RoaDor name, they represent a major challenge to the traditional wood or aluminum doors. RoaDor roll-up doors are approximately half the weight and eliminate the major industry problems resulting from paint peeling and delamination as well as roller and hinge rusting. The commercial truck, van and trailer market represents a large opportunity. In the United States alone there are 6.5 million vehicles with roll-up doors currently on the road and in excess of 200,000 new vehicles produced into this market each year.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • RoaDor Industries Ltd.
    Philip Lamb
    President and CEO
    905-532-0891
    905-532-0895 (FAX)
    www.roador.com