SOURCE: Roadster


March 22, 2016 09:00 ET

Roadster Express Brings Complete e-Commerce to New Car Buying

New Program Fulfills Demand of 75% of Car Buyers Who Want to Buy Completely Online

SAN FRANCISCO, CA--(Marketwired - Mar 22, 2016) - Roadster, the "direct-to-consumer" new car buying solution, today announced the launch of Roadster Express, a revolutionary way to buy or lease a new car completely online. Roadster Express makes buying a car online as easy as buying anything else on the Web. According to a recent Accenture study, 75% of drivers state they are ready to buy a car 100% online. Using Roadster Express, the entire new car buying process can be completed online with a dealer in a matter of just minutes, without any phone or email communication.

With Roadster Express, new car buyers can now:

1. Configure the car they want and instantly see the entire deal online, including all fees and taxes.
2. Fill out an online credit application and schedule home delivery of the car.
3. Bid out their trade-in to a network of dealers and professional buyers.
4. Complete all transaction paperwork in 10 minutes or less -- right from the comfort of home. 

Roadster works with multiple dealerships for each brand, resulting in highly competitive prices that save buyers an average of $3,688 off MSRP. Roadster also helps shoppers maximize savings by searching inventory and finding cars with only the features needed, identifying the best combination of rebates and incentives, and securing the lowest possible interest rate or lease.

"9-out-of-10 shoppers today dread the car buying process and want to outsource some part of the experience," said Andy Moss, Roadster CEO. "Pair this with the growing acceptance of buying big ticket items online and it's clear that the time is now to enhance the new car buying experience in a big way. Roadster Express is the solution that finally brings 100% online car buying to market in the U.S."

For dealerships, Roadster provides a new and efficient sales channel, delivering closed sales as opposed to traditional leads, with no additional overhead required. Dealers set their price and Roadster facilitates the transaction. Currently, Roadster Express is exclusively available on, but an e-commerce solution for dealer websites is forthcoming. "Roadster customers are looking for a great price. They also want the convenience of buying a car as simply as everything else they buy online," continued Moss.

Buyers interested in selling their current vehicle can also receive a hassle-free, competitive offer for their trade-in within 48 hours by using Roadster's recently launched Trade-In program. At the time of their new car delivery, buyers receive a check for their trade-in, sign a few documents, and hand over their keys to their Roadster Delivery Specialist.

Roadster Express is immediately available for 25 models in the state of California, with expansion to additional states and models planned throughout this year.

About Roadster
Roadster is the most stress-free way to buy or lease a new car. Roadster dramatically improves car buying and leasing, ensuring buyers save money and time, all through a simple, transparent process. With unmatched industry expertise and complete knowledge of dealer pricing, incentives and rebates, Roadster delivers huge savings with no hidden costs. was developed to address the increasingly web-savvy car buying public who purchased 16.5 million new cars in the U.S. in 2014, up 5.9% from the previous year (Source: NADA). Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit

Contact Information

  • Media Contact:
    Michael Ingalls
    Natron Communications for Roadster
    +1 (917) 494-4909
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