SOURCE: Roambi


September 04, 2013 13:37 ET

Roambi Names Kenneth Jakobsen as Senior Vice President of Sales

Former CA Technologies Executive Brings SaaS Sales, Business Development and Strategic Partnership Expertise to Data Visualization Leader

SAN DIEGO, CA--(Marketwired - Sep 4, 2013) - Roambi, the business app that redesigns the way the world interacts with data, today announced the appointment of Kenneth Jakobsen as Senior Vice President (SVP) of Sales. Ken has extensive experience in the software as a service (SaaS) space and will play a critical role in accelerating the adoption of Roambi's SaaS business and expanding and leading Roambi's sales team across the Americas and APAC region.

"Given the fact that organizations of all sizes across all industries are recognizing the advantages of adopting SaaS-based solutions to meet their business needs, Ken is the perfect addition to the Roambi team," said Santiago Becerra, CEO, Roambi. "His strong SaaS sales and business development experience will not only help solidify Roambi's presence in the growing SaaS space, but also help us reach new customers with our continuously expanding offering."

Ken has a proven ability to build profitable sales models, develop strategic partnerships and improve customer retention. He comes to Roambi from CA Technologies, where he most recently served as Vice President of On Demand Solution Sales, responsible for driving sales, business development and customer success. Part of the leadership team for five years, Ken helped found CA Technologies' SaaS business in 2008, growing it to $150 million in five years.

In addition to driving sales, Ken also helped build the SaaS partner ecosystem at CA Technologies, and implemented a customer success team that drove over 90 percent renewal rates for the 2012 fiscal year.

Previous to his role as Vice President of On Demand Solution Sales, Ken served as CA's Vice President of the Office of the EVP and General Manager of Global Sales, Marketing and Client Services where he led special projects including the award-winning implementation of across the organization. 

"From the start, Roambi has positioned itself as a forward-thinking company that is completely changing how people interact with their data," Jakobsen said. "I'm excited to be a part of the team that is leading the way in transforming the data visualization industry, and I look forward to helping Roambi continue with its transition to a SaaS organization, increase its customer base and uncover new business opportunities."

Jakobsen holds a master of business administration from MIT Sloan School of Management and a bachelor of science in International Business and Economics from Copenhagen Business School.

About Roambi

Roambi is the business app that redesigns the way the world interacts with data. Built on the belief that mobile changes everything, Roambi delivers the most engaging, interactive information to anyone -- anytime, anywhere. Through constant innovation and relentless focus on user experience, Roambi transforms data to illuminate important issues and deliver key insights. People throughout the Global 500 and SMBs rely on Roambi to meet objectives and influence better decisions. Roambi connects you with the information that matters, putting the pulse of your business in the palm of your hand. The Roambi Analytics and Flow Apps are available for free from the App Store on iPhone, iPad and iPad mini at and For more information, visit and follow us on Twitter and LinkedIn.

Contact Information

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