SOURCE: Roambi


October 30, 2012 09:00 ET

Roambi Partners With Statistics South Africa to Unveil Landmark Census Data

Roambi's Custom Visualization App Provides a Detailed Look Into Key Demographic, Geographic and Economic Data Impacting the Nation

SAN DIEGO, CA--(Marketwire - Oct 30, 2012) - Roambi, the leading provider of mobile business apps, today introduced a partnership with Statistics South Africa to create a custom app with interactive graphical displays of the nation's comprehensive 2011 census results. The 2011 census is the third census conducted by a democratic South African government and will highlight how the country has changed since the last full census in 2001.

Working directly with DATAWAYS, a local technology partner in South Africa, the Roambi application, available for the iPhone and iPad via Apple's App Store, will give policy-makers, business leaders and the general public, mobile access to the census data via immersive analytics tools. The app has been designed to help examine data from different perspectives, drill down through multiple levels and view specific cross-sections -- all with the help of intuitive visual displays that enable more penetrating insights. The new census data is likely to guide policy decisions for years to come by shedding light on issues affecting South African communities and their diverse populations. 

"Roambi's goal from day one has been to enable people to use data in meaningful ways," said Santiago Becerra, CEO of Roambi. "Partnering with both DATAWAYS and Statistics South Africa to unveil this landmark data and helping government officials to better serve their constituents is one of the most notable uses of Roambi to date, and we are honored to be a part of it."

"The way Roambi helps transform how users will interact with Census 2011 data mirrors the experience we have had with all of our South African customers to date. Roambi has the ability to unlock the value of complex datasets and release the full impact of business information by delivering an unrivalled user experience that is as compelling as it is intuitive. We are very proud of the role we have been able to play in assisting the Stats SA team in the successful delivery of this project, from initial conception all the way through to the launch and beyond," said Bill Hoggarth, director, DATAWAYS.

The unveiling of the census results comes at a critical time for South Africa. The nation was impacted by the recent economic recession and has undergone major demographic, social and economic changes. Roambi visualizations will help provide the South African government with new ways to interpret and interact with complex data, enabling better understanding of issues that need to be addressed through new government policies and programs.

"Roambi is what the field of statistics has been waiting for to make our output meaningful, accessible and enjoyable to all," said Statistician-General Pali Lehohla. 

Roambi apps change the way people interact with information through engaging graphical and magazine-style reports on a handheld device that can be adapted on the go for new insights or impromptu presentations. Designed from the ground up for the mobile environment, Roambi puts the pulse of a community or business in the palm of a decision-maker's hand and helps depict the whole story, not just the numbers. The Stats SA Census 2011 app by Roambi is available for download in Apple's App Store.

About MeLLmo
MeLLmo Inc., the inventor of Roambi, is headquartered in San Diego, Calif., with additional offices throughout the United States, EMEA and Asia. Roambi has a worldwide customer base of Global 500 companies and SMBs across a diverse range of industries including telecommunications, biotechnology, pharmaceuticals, consumer technology, packaged goods and others. For more information on MeLLmo or Roambi, visit

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