Robeez Footwear Ltd.

Robeez Footwear Ltd.

November 01, 2005 20:28 ET

Robeez Footwear Ltd. Makes Profit W100 Ranking of Canada's Top Women Entrepreneurs, Two Years Running; Robeez Jumps 42 Spots to Rank #27 for 2005

BURNABY, BRITISH COLUMBIA--(CCNMatthews - Nov. 1, 2005) - Robeez Footwear Ltd., the leading manufacturer of soft-soled footwear for children age newborn to four years, is proud to announce its 27th place standing in the "7th annual PROFIT W100 ranking of Canada's Top Women Entrepreneurs" by PROFIT: Your Guide to Business Success.

In 2004 Robeez ranked 69th, making this year's leap to 27th place an extraordinary feat. The unprecedented growth of nearly doubling staff numbers year after year, has placed the focus on the Company's human resources strategy. Attracting and retaining talented employees has become one of the cornerstones of Robeez growth plan.

"Our employees and our culture are our most valuable assets," says Sandra Wilson, Founder and President. "As the company continues to grow, it is extremely important for us to recruit and retain talented people that fit our culture. We believe that it is the passion and commitment of our employees that makes Robeez such a success."

Robeez currently employs over 550 employees, maintaining all manufacturing, distribution and head office operations in Burnaby, BC. "Some of our HR practices - like the daily chicken dance exercise routine for production staff or the weekly 'Coffee with Sandra' sessions - may seem simple in concept, but they all contribute to the fabric of our corporate culture. Other HR strategies include fostering and developing employee skills and seeking to continually learn from our experiences," states Wilson.

"We see our growth as a learning opportunity," says Emelda Thompson, Human Resources Manager. "Collectively, as a company, we all benefit from it. Our growth attracts those who want to contribute and be part of a homegrown company that is focused on achieving global success. We nurture an environment where new ideas from all employees are encouraged, and much of our learning comes from embracing and implementing those ideas."

Wilson closes on a positive note stating, "I am extremely proud of all our employees and of this award. As a company, we are energized by the prospects for further growth."

"We are happy to welcome the 2005 PROFIT W100 winners to this distinguished group of peers," says Ian Portsmouth, editor. "Canada's Top Women Entrepreneurs are generating economic growth both at home and abroad."

Ranking Canada's Top Women Entrepreneurs by the annual revenue of their firms, the PROFIT W100 profiles the country's most successful female business owners. Published in the November issue of PROFIT and online at, the PROFIT W100 is Canada's largest annual celebration of entrepreneurial achievement by women.

About Robeez Footwear Ltd.

In 10 short years, Robeez Footwear Ltd. has grown from a one-woman operation to the leading manufacturer of soft-soled leather footwear for newborns to four year olds. The company has been recognized three years in a row as one of the fastest growing companies in Canada by PROFIT magazine, was named one of the hottest products for 2004 by iParenting magazine, and won Apparel BC's 2004 Export award. Recommended by experts and selected by parents, Robeez and Booties by Robeez are meticulously crafted using genuine leather. Their unique design promotes the healthy development of little feet. More than 80 adorable styles are available through stores worldwide and online. For additional information, or to purchase Robeez products, please visit

About PROFIT Magazine:

PROFIT: Your Guide to Business Success, offers news, strategies, tips, interviews and other resources to entrepreneurs leading Canada's fastest-growing companies. Each year PROFIT-which currently reaches more than 400,000 readers nationally-hosts a number of events that bring together business leaders in the fast-growth segment and champions the interests of those leaders. PROFIT was founded in April 1982 as Canada's first national magazine geared to entrepreneurs. Visit

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