SOURCE: Robeks Corporation

October 10, 2006 09:00 ET

Robeks Corporation Appoints Sheri Miksa President and CEO

Foodservice Expert to Lead Premium Fruit Smoothies Company

MANHATTAN BEACH, CA -- (MARKET WIRE) -- October 10, 2006 -- Robeks Corporation, a premium retail smoothie and juice franchising company, today announced the appointment of Sheri Miksa as President and CEO. Miksa was selected by the Company's board of directors, led by vice chairman and interim president and CEO, Tony Gioia. Robeks currently has 95 franchise locations in 17 states and plans to open its 100th unit later this year.

"I am very pleased to join the Robeks team," said Miksa. "Robeks offers an exceptional line of unique, premium products in the rapidly growing fruit smoothie category. More and more people are seeking flavorful, healthful food and beverage alternatives, like Robeks' made-to-order smoothies, freshly squeezed fruit and vegetable juices, and our other nutritious meal or snack options. I am excited to be leading this company which has substantial growth potential in an expanding category."

Miksa is an accomplished and seasoned senior executive in the foodservice industry, with more than 25 years of general management, marketing/brand management and operations experience. Most recently, she was CEO, President, and Director of Rubio's Restaurants, Inc. where she re-invigorated the brand and made this publicly traded company a top competitor in the Fast-Casual Fresh Mexican Grill category. Prior executive roles include Chief Operating Officer of Seattle Coffee Company (a division of franchisor AFC Enterprises), Vice President of Operations at LSG Sky Chefs and Senior Director of Operations at Taco Bell Corporation. Miksa also held marketing positions with Frito Lay, Inc., General Foods Corporation and Sceptre Hospitality/AspenCrest Hospitality. She holds an MBA in Marketing from the Stanford Graduate School of Business and a B.A. in Psychology from the University of Alaska.

"I am thrilled to welcome Sheri to Robeks," said Gioia. "Her knowledge and expertise in the foodservice industry will be a tremendous asset to the Company. With Sheri's credentials, passion for the brand and leadership skills, I am confident that she will lead Robeks to continued and even greater success." Gioia is also an Executive Partner with Emigrant Capital Corporation, an investor in Robeks. He will continue to serve as Vice Chairman of the Board.

Photo and Profile Available Upon Request

About Robeks

Since opening the first Robeks Juice store in 1996, the Company has always been passionate about promoting the importance of good nutrition and its essential role in helping people maintain active and healthy lifestyles. Robeks' goal is to make eating a healthful meal both quick and easy by offering a great-tasting selection of premium quality, made-to-order fruit smoothies and freshly squeezed fruit and vegetable juices, as well as wholesome sandwiches, salads and healthful snacks. Currently, there are 95 Robeks locations with many more in the planning stages. In addition, Robeks was named one of the top ten new franchises for 2006 by Entrepreneur® in their 27th Annual Franchise 500®. For more information, please visit

Contact Information

  • Robeks Media Contact:
    Amy Orebaugh
    Terpin Communications Group
    (310) 821-6100 ext. 107