SOURCE: Robeks Corporation

February 15, 2007 13:09 ET

Robeks Debuts Nutritional Supplements in New Daily-Use Packets in Honor of National Nutrition Month®

Powerbek™ and Immunibek® Now in Trial-Size Packets

MANHATTAN BEACH, CA -- (MARKET WIRE) -- February 15, 2007 -- Robeks Corporation, a premium, made-to-order fruit smoothie franchise chain, today introduces its latest innovation -- a convenient line of daily-use packets of Robeks' popular all-natural dietary supplements and nutritional boosts to mark the March arrival of National Nutrition Month®. Initially, the product line will be launched with Powerbek™, a natural energy booster for adults to increase endurance, stamina and vitality, and Immunibek®, an adult support formula to strengthen the immune system. Beginning mid-March 2007, both daily-use packets will be available in all 107 Robeks locations and at its e-store at www.robeks.com.

Robeks' new daily-use supplement line provides multiple capsules, equal to one daily serving size, in an attractively packaged, affordable and convenient daily-use packet. As dietary supplements, it is recommended that adults take one to three capsules as needed with a maximum of six Powerbek capsules per day and three Immunibek capsules a day. New trial-size packets are designed to provide health-conscious consumers with a fast, easy and affordable way to sample Robeks' proprietary line of premium-quality nutritional boosts and dietary supplements.

Trial-size packets of Powerbek™ and Immunibek® will be introduced for the first time to the public at the 2007 Los Angeles Marathon. Robeks has been named the "Official Fruit Smoothie of the LA Marathon," and will sample an estimated 60,000 packets of the new daily-use size Powerbek™ to all LA Marathon participants and visitors at the Quality of Life Expo, March 2-3, 2007.

Americans continue to demonstrate a commitment to live healthfully. Now, consumers can walk into a Robeks location, order their favorite, blended-to-order smoothie (which always includes a choice of one high-quality boost as an added benefit) and walk out with daily-use nutritional packets to be used later that day or evening. This flexibility gives consumers yet another opportunity to make healthier choices that fit their active lifestyles.

Powerbek™ is Robeks' proprietary, all-natural energy booster that increases endurance, stamina and vitality, and can help boost sustainable energy during athletic workouts. This powerful formula contains a unique and complex blend of natural energizing herbs, stress-modulating B-complex vitamins and supporting minerals. Proven herbal energizers, such as Korean and American Panax ginseng, Brazilian guarana and eleuthero root, promote enhanced energy and vitality. Supporting herbs and nutrients provide balance and synergy to increase the formula's effectiveness.

Immunibek® is Robeks' proprietary, premium-quality immunotonic support formula that contains a unique combination of herbs, vitamins, and minerals to provide strong support for the immune system. Immunibek is formulated with premium-quality echinacea and fortified with vitamin C and zinc. The formula delivers optimal benefits when used for short periods of time (weeks) and when the immune system is most challenged such as during cold and flu season and while traveling.

About Robeks' Commitment to Health

Robeks' mission is to serve the public with fresh and healthy alternatives to fast food, which includes a full line of nutritional boosts and dietary supplements. These products have been developed with the company's nutritional consultant, Dr. Edward M. Lieskovan, president and chief executive officer of Performance Research Laboratories, Chief Scientist for Nutritional Research Group, and Adjunct Assistant Professor of Clinical Pharmacy at the University of Southern California's School of Pharmacy. As an authority in the nutritional and pharmaceutical fields, Dr. Lieskovan consults with Robeks to formulate new products that maximize health benefits for guests.

Since its early days, Robeks has offered a complete line of premium-quality nutritional products. Guests may visit any store and customize their smoothie order with a wide range of boosts in scoop portion: Cardiobek™ offers a cardiovascular support formula with red grape seed extract; Robeks' Creatine optimizes workout performance; Fiberbek® reduces cholesterol and promotes healthy digestion; Immunibek® as mentioned above; Intellibek® aids memory and concentration with ginkgo biloba; Kidbek™ offers essential support for growing kids; Powerbek™ as mentioned above; Robeks' Soy Protein delivers six grams of vegetarian protein; Trimbek® offers chromium and thermogenic herbs to increase metabolism and burn fat; Vitabek® delivers 100% DV of 20 vitamins and minerals; and Robeks' Whey Protein provides five grams of high-performance protein. Alternatively, guests may meet their individual wellness goals with the purchase of larger size containers of all Robeks dietary supplements, convenient for home use.

About Robeks

Since opening the first Robeks Juice store in 1996, the Company has always been passionate about promoting the essential role of good nutrition and its importance in helping people maintain active and healthy lifestyles. Robeks' goal is to make eating a healthier meal both quick and easy by offering a great-tasting selection of premium-quality, made-to-order fruit smoothies and squeezed-fresh fruit and vegetable juices, healthy snacks, as well as gourmet sandwiches, wraps and salads (in most locations). Currently, Robeks serves its guests at 107 franchise locations in 15 states and the District of Columbia. Robeks was named one of the top ten new franchises for 2006 by Entrepreneur® in their 27th Annual Franchise 500®. For store locations, franchise or product information, please visit www.robeks.com.

--  Digital images available on request
--  Interviews with Robeks executives on request
    

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