SOURCE: Robeks Corporation

February 20, 2007 16:29 ET

Robeks Named "Official Fruit Smoothie" for the 2007 Los Angeles Marathon

Healthy Beverages Set Stage for Flavor-Filled Experience

MANHATTAN BEACH, CA -- (MARKET WIRE) -- February 20, 2007 -- At the upcoming 22nd annual Los Angeles Marathon, spectators and runners alike will have more to cheer about than just the all-important victory at the finish line. Robeks Corporation, a rapidly growing franchise chain featuring premium, made-to-order smoothies, fresh juices and healthy eats, announces today that it will treat more than 25,000 runners to squeezed-fresh orange juice to help them cool down at the finish line on Sunday, March 4, 2007. Robeks has been a supporting sponsor of the LA Marathon for seven consecutive years.

As part of the marathon's Quality of Life Expo, March 2-3, Robeks will also treat visitors to healthy and refreshing orange juice. In total, Robeks will serve nearly 1,000 gallons of juice during the three days of festivities.

To promote National Nutrition Month® in March, Robeks will also debut its latest innovation at the LA Marathon, a new line of convenient daily-use packets of its popular dietary supplements, Powerbek™ and Immunibek®. Powerbek is an all-natural energy booster that increases endurance, stamina and vitality, and helps to boost sustainable energy during athletic workouts. Immunibek® is a premium-quality immunotonic support formula that contains a unique combination of herbs, vitamins, and minerals to provide strong support for the immune system, and is great for travelers. An estimated 60,000 packets of the new daily-use size Powerbek™ will be given to LA Marathon participants and visitors at the Quality of Life Expo.

"What better venue than the world-famous LA Marathon to do our part in raising awareness for eating healthier," said Sheri Miksa, Robeks' president and chief executive officer. "We're a natural fit with the LA Marathon because of a shared vision focused on health, fitness and nutrition. Every Robeks associate and franchise owner is genuinely committed to helping our guests achieve vitality and optimal body performance with better-for-you and healthier products that fit their active lifestyles."

The new line of daily-use packets represents only one aspect of the Robeks' complete line of proprietary dietary supplements and nutritional boosts, one of which is included with every one of their premium, made-to-order smoothies. The supplements and boosts can also be purchased in larger sizes for home use at Robeks locations or online at

In addition, spectators attending the LA Marathon Finish Line Festival can enjoy Robeks widely popular Strawnana Berry Smoothie™ offered for purchase by one of the company's largest franchise owners. Moe Nariman owns 10 stores across Southern California including Robeks 100th location across from the University of Southern California (USC). Look for the gigantic Robeks' smoothie cup to purchase your Robeks smoothie.

About Robeks

Since opening the first Robeks Juice store in 1996, the Company has always been passionate about promoting the essential role of good nutrition and its importance in helping people maintain active and healthy lifestyles. Robeks goal is to make eating a healthier meal both quick and easy by offering a great-tasting selection of premium quality, made-to-order fruit smoothies and squeezed-fresh fruit and vegetable juices, healthy snacks, as well as gourmet sandwiches, wraps and salads (in most locations).

Currently, Robeks serves guests at 107 franchise locations in 15 states and the District of Columbia. Robeks was named one of the top ten new franchises for 2006 by Entrepreneur® in their 27th Annual Franchise 500®. For store locations, franchise and product information, please visit

About the Los Angeles Marathon

The Los Angeles Marathon is watched around the globe, and is a premier running event held since 1986. Originally, the marathon was inspired by the success of the 1984 Summer Olympics held in Los Angeles. In fact, there are more spectators that come out each year to the LA Marathon; more than any other marathon (in excess of 1,000,000 spectators) to cheer on the 25,000+ runners. The 22nd Los Angeles Marathon, scheduled for March 4, 2007, features a new 26.2 mile-long, predominantly downhill course that begins at Universal Studios Hollywood and runs through "globally recognizable landmarks" in the Los Angeles area.

--  Digital photography available on request
--  Interviews with Robeks' executives on request

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