SOURCE: Resonate

May 19, 2010 10:30 ET

Robert Barocci Joins Resonate Board of Directors

Attraction of Recognized Advertising Leader Reinforces Promise of Attitudinal Targeting™ Company

RESTON, VA--(Marketwire - May 19, 2010) -  Resonate, the Attitudinal Targeting™ company, announced today that Robert Barocci, a recognized and respected global advertising industry authority, has joined its board of directors. Barocci's nearly three decades of advertising industry experience include his current position as president and CEO of the Advertising Research Foundation (ARF), former role as president of Leo Burnett International and founder and CEO of McConnaughy Barocci Brown. 

Barocci's addition to the board follows advertising veteran David Bell's appointment to Resonate's board of directors in early 2010. Bell is the former Chairman and CEO of The Interpublic Group, Inc. The two industry luminaries will help guide Resonate as it expands upon the success and promise of Attitudinal Targeting.

"By targeting audiences based on the same set of attitudes, values and beliefs used by marketers in strategy and creative development, Resonate fills a monstrous gap that has, so far, eluded all other targeting services," said Barocci. "Resonate's Attitudinal Targeting is a disruptive sea change that will have an enormous impact on efficiency and effectiveness of online advertising campaigns." 

Prior to his current position at the ARF, Barocci served as director of communications at New School University. Before this position, Barocci spent 21 years with Leo Burnett International, culminating in his position as President. Barocci was also founder and CEO of McConnaughy Barocci Brown in addition to Director of Central/Eastern Europe for Young & Rubicam.

"Bob brings Resonate an undisputable talent for helping emerging companies navigate through the complex and ever-changing landscape of the advertising industry," said Resonate CEO Bryan Gernert. "Bob's extensive experience and broad range of expertise will help move Resonate forward towards becoming a leader in the world of online advertising targeting."

About Resonate
Resonate is an online ad technology company offering advertisers an entirely new approach to targeted audience delivery -- Attitudinal Targeting™ -- based on attitudes, values and beliefs. Resonate's proprietary methodology and patent-pending Quality Visitation Indices™ (QVI™) enable advertisers to define rich audience profiles from a combination of more than one thousand attitudinal and traditional attributes. As a result, advertisers are able to reach and engage the right audience at a deeper, more enduring level than traditional online targeting. For more information please visit