PriceMetrix Inc.

PriceMetrix Inc.

July 23, 2012 09:00 ET

Robert W. Baird & Co. Gains Turnkey Access to PriceMetrix CommissionCheck™ Pricing Intelligence Solution

TORONTO, ONTARIO--(Marketwire - July 23, 2012) - Robert W. Baird & Co., an employee-owned, international wealth management, capital markets, private equity and asset management firm, has confirmed a multi-year agreement with PriceMetrix Inc., a practice intelligence solutions company that helps wealth management firms and their advisors enhance productivity and increase firm profitability.

This agreement will enable Baird and its Financial Advisors to take advantage of the PriceMetrix CommissionCheck solution from within their order entry system. PriceMetrix CommissionCheck is a subscription service designed to empower financial advisors to price equity commission trades at market levels by providing advisors with real-time market pricing comparables.

"Having turnkey access to CommissionCheck pricing intelligence makes this a great solution for us. PriceMetrix' data and insight into equity commission pricing will help our advisors confidently achieve pricing that reflects the value they deliver to their clients," said Matt Curley, Chief Operating Officer for Baird Private Wealth Management. "The seamless integration with our order entry system makes CommissionCheck easy-to-access and easy-to-use for our advisors."

The integration of CommissionCheck within the order entry system of Baird will allow its advisors to seamlessly access market pricing insights as part of their normal workflow, offering them a significant competitive advantage.

"We are very pleased to add a premium brand like Baird to the PriceMetrix network and to support their continued growth", said Greg Durand, VP Sales & Marketing at PriceMetrix. "Having instant access to equity commission pricing intelligence will give Baird and its advisors real time insight into pricing behavior in the market. CommissionCheck will allow their Financial Advisors to assess equity commission pricing against the PriceMetrix market benchmark in order to ensure they reflect the value they are providing and align with client needs."

PriceMetrix solutions are fueled by rich, normalized and aggregated data representing 3.2 million investors, 500 million transactions, 1 million fee-based accounts, 4 million transactional accounts and over $900 billion in investment assets. PriceMetrix practice intelligence solutions enable 25,000 advisors in North America to better analyze their client base and improve the products, services and overall value they deliver.

For more information about PriceMetrix please visit www.pricemetrix.com.

About Baird

Baird is an employee-owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than 2,700 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $94 billion in client assets. Committed to being a great place to work, Baird ranked No. 21 on FORTUNE's 100 Best Companies to Work For in 2012 - its ninth consecutive year on the list. Baird's principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird's private equity operations. For more information, please visit Baird's Web site at www.rwbaird.com.

About PriceMetrix

PriceMetrix is the first choice in practice intelligence solutions for retail brokerages in North America. We help wealth management firms enhance revenue growth, by enabling advisors to identify and action otherwise lost revenue opportunities. By combining industry know-how with powerful aggregated market data, we help our clients increase overall firm profitability.

PriceMetrix directly measures aggregated data representing 3.2 million investors, 500 million transactions, 1 million fee-based accounts, 4 million transactional accounts and over $900 billion in investment assets. PriceMetrix combines its patented process for collecting and classifying data with proprietary measures of revenue, assets, and households to create the most insightful and granular retail wealth management database available today.

Founded in 2000 and headquartered in Toronto, Ontario, we service a notable range of retail wealth management firms within the United States and Canada. To learn about why our clients love us, please visit www.pricemetrix.com or call and email us at 1-866-955-0514 and info@pricemetrix.com.

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