SOURCE: Ethix Media

March 20, 2007 09:00 ET

Robin Wilson and Homefree Partner to Make Home Renovations and Maintenance More Cost-Effective

Home Efficiency Expert Makes Home Repair Even Easier With Homefree

NEW YORK, NY and SCOTTSDALE, AZ -- (MARKET WIRE) -- March 20, 2007 -- Robin Wilson, who is widely known for creating efficiency for homeowners within their hectic lives, has partnered with Ethix Media, the makers of Homefree™, to make the entire homeownership process easier -- from renovations to maintenance. Wilson will sponsor Homefree for her clients at a special price through her Web site,

Wilson has a reputation as the "Efficiency Expert" and works with her team to ensure renovation projects are completed "on-time and on-budget." She is a national spokesperson for the Hearst Magazines Home/Shelter Division and has completed residential and commercial projects nationwide, from a small studio to an 8,000 square foot home, and from lobbies and hallways to President Bill Clinton's Harlem office.

"Our goal is to provide innovative tools for today's homeowner," says Robin Wilson. "We all know the story of how a forgotten, simple maintenance task, such as removing leaves from the gutter in the fall -- which turns into ice in winter -- can cause costly repairs or renovation later. Using Homefree can help homeowners stay on top of these maintenance tasks to save time and money in the long run. Plus, Homefree creates an online inventory of household items which is important for insurance."

"Homefree was created with the intention of using technology to make homeownership less stressful by sending automatic email reminders about home maintenance," said Tom Blondi, CEO of Ethix Media. "Robin Wilson Home believes in the same technological integration during the renovation process. They do the building portion, and we take care of the maintenance. It's a perfect match."

Homefree ( features personalized maintenance schedules that trigger helpful monthly email reminders. Homeowners get the information they need to make intelligent decisions about the upkeep of their homes. By simply glancing at the dashboard on their custom Homefree site, homeowners keep on top of home maintenance issues. Subscribers can regulate everything from seasonal home care to routine maintenance checks.

About Robin Wilson Home

Robin Wilson founded her renovation and design firm in 2000. She has completed design and renovations for over 30 residential, developer and commercial projects, including President Bill Clinton's office in Harlem. She is a national spokesperson of the Hearst Magazine Home/Shelter division. Her commentary and product recommendations will be featured in various Hearst titles including O at Home, House Beautiful, Veranda, Town & Country, Country Living, Good Housekeeping and Smart Money. The company's Web site ( provides readers seasonal "Efficiency Tips," home renovation advice and design ideas. Robin Wilson Home is based in New York City.

About Ethix Media

Ethix Media was founded in 2004 by Jack Cleeves and Lawrence W. Smith, PhD, to empower homeowners to make intelligent choices about their homes through an array of products and services. Centered on alleviating the stresses of homeownership, its premier service, Homefree, is an online, personalized toolbox that provides an at-a-glance view of a home's maintenance status. For Web-savvy homeowners overwhelmed by the stresses of home management, Homefree's resources and preventive upkeep schedules help save time, money and worry. Homefree organizes home details into a dashboard view, so maintenance decision-making can be streamlined to take just minutes per month. For more information, please visit or call 1-888-TO-ETHIX.

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