August 20, 2013 13:04 ET

ROBLOX Dominates Online Creativity With Impressive Engagement Growth

Top Online "Toy" Leads Six Internet Categories in Popularity and Involvement

SAN MATEO, CA--(Marketwired - Aug 20, 2013) - ROBLOX, the #1 creative building and gaming platform online, today released data showing spectacular continuing growth for the company, with over 13.4 billion pageviews and 339 million hours of site and gameplay engagement in just the first six months of 2013.

As of June 2013, ROBLOX is #1 in total visits, total pageviews, and total minutes in the comScore Kids, Games, Online Games, Teens, Toys, and Education categories. ROBLOX continues to dominate the comScore Kids Category in five separate areas, coming out on top in average daily visitors, total minutes, total pageviews, total visits, and average visits per visitor. June generated the highest number of pageviews and total engagement hours so far this year (over 3.6 billion and 62 million, respectively). Total engagement for the first six months grew almost 230% over 2012.

"Thanks to our vibrant building and sharing community, ROBLOX continues to grow at an amazing rate," said David Baszucki, CEO of ROBLOX. "We think of ourselves as the best digital 'toy' around, and we are excited about the creativity, energy, and passion for success the ROBLOX platform continues to inspire in our builders."

Many intrepid ROBLOX developers have found significant success during the first half of 2013:

  • One teenage game developer from Calgary has created two popular titles, Deadzone and Battlefield, which have amassed a combined total of more than 7.8 million play sessions.
  • Apocalypse Rising, a post-apocalyptic survival game by a two-person development team, surpassed 10 million play sessions (5.5 million of them in 2013) after being live for just one year.
  • The most popular game thus far in 2013 is Paintball!, a competitive multiplayer game and perennial favorite developed by a 17-year-old builder from Massachusetts. It has accumulated 9.5 million play sessions in 2013 alone.

This impressive momentum comes as ROBLOX launches into a series of sold-out BLOXcon user conventions in Chicago, New York City, and London this summer (and virtually in September). BLOXcon brings together gamers, builders, and game developers of all ages to participate in building, playing, hackathons, tech demos, award ceremonies, presentations and more.

Following the BLOXcons, ROBLOX plans to continue the momentum by enhancing its graphics rendering and performance, launching international versions of the platform, and offering new opportunities for developers to engage in the ROBLOX virtual economy.

ROBLOX allows builders to create elaborate online environments that simulate the real world, then share and play them with the community. ROBLOX is ranked #1 among kids entertainment sites by comScore in the U.S. for daily visitors, total minutes, total page views, total visits, and average visits per visitor. ROBLOX generates over 3.5 billion page views and 154 million total engagement hours each month. For more information, please visit