SOURCE: Rocawear

Rocawear

February 24, 2010 10:13 ET

Rocawear Launches RocPopShop

Brand Launches Upscale Lounge and Retail Space at Jay Z's Spring BP3 Tour

NEW YORK, NY--(Marketwire - February 24, 2010) -  Step into the RocPopShop and experience the Rocawear brand and lifestyle up close and personal as Rocawear takes its upscale lounge and retail space on the road with Jay Z's BP3 North American Tour this February and March 2010. 

Housed in a 53-foot trailer that expands into 1,000 square feet, the RocPopShop presents an intimate and interactive lounge experience for its customer. Designed by D-Ash Design of New York, the décor includes custom-designed sofas and leather chairs, suede walls, zebra-wood cabinetry and flat screen HD TVs.

The RocPopShop will be the ultimate tailgate experience onsite at concert venues before, during and after the Jay Z concert featuring local radio remotes, concert ticket and DJ Hero giveaways.

Fans are invited to the RocPopShop to watch special Jay Z concert performances, test their skills at Jay Z's recently released video game, "DJ Hero: Renegade Edition," shop a full range of signature Rocawear men's and women's apparel, and post comments on Roc4Life.com on a 23" touchscreen PC -- all to a soundtrack of Jay Z's music.

Jameel Spencer, CMO of Rocawear, stated, "The RocPopShop affords us the opportunity to present the retail experience in the same spirit the product was designed with the taste level of Shawn Carter himself. Having the shop on the BP3 Tour allows Jay Z fans to experience the Rocawear lifestyle through video footage, gaming and interactive programming as well as possibly win tickets and of course get something fresh to wear to the show!"

About Rocawear

Launched off of the meteoric success of co-founder, Shawn "Jay Z" Carter, Rocawear is a dominant global lifestyle brand. With over ten years of business in apparel, Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. Through domestic licensing pacts and international distribution partnerships, the Rocawear brand has expanded its business in a number of categories from eyewear to sneakers while maintaining a cohesive and comprehensive brand identity. Rocawear defines the lifestyle for today's young and hip consumer and provides the efficient business acumen to retail partners, which has been key to its continued success.

For more information and specific RocPopShop tour dates please contact Ber-tia Barron at 212.497.2001 or via email at bbarron@iconixbrand.com

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