SOURCE: Rocawear


October 23, 2009 11:44 ET

Rocawear Pairs With Susan G. Komen for the Cure® Circle of Promise to Raise Money for Breast Cancer With Release of Special Edition Roc for the Cure Polo

NEW YORK, NY--(Marketwire - October 23, 2009) - ROCAWEAR LENDS SUPPORT IN RECLAIMING WOMEN FROM BREAST CANCER. From October 1 through December 31, 2009 Rocawear will donate 5% of the retail price of its special edition Roc for the Cause Polo to Susan G. Komen for the Cure® Circle of Promise with a minimum guaranteed donation of $20,000.

Breast Cancer continues to impact people from all backgrounds; there are significant differences within the mortality rates among racial groups. From 2000-2003, African American women had a 36 percent higher death rate than Caucasian women, giving them the poorest survival rate of any other racial or ethnic group for Breast Cancer.

The Roc for the Cure Polo is cotton and spandex with a five snap closure and ruching at bust. The polo will be available in black and white, each with a pink detail, and can be purchased for $44 at Macy's and


Susan G. Komen for the Cure® is the worldwide leader in the breast cancer movement. Since its inception in 1982, the organization has invested over $1 billion in the cause. Susan G. Komen is the largest grassroots network of breast cancer survivors and activists in the world, working to "save lives, empower people, ensure quality care for all and energize science to find the cures."

Susan G. Komen for the Cure's Circle of Promise campaign is designed to engage African American women to help end breast cancer forever by fostering increased awareness, support, empowerment and action. The campaign promises to ensure that African American women are empowered with the information and tools they need to take charge of their own health and serve as ambassadors in their local communities. For more information:


Rocawear was launched off the success of co-founder, Shawn "Jay-Z" Carter and represents a borderless, global lifestyle. Today, Rocawear is the premier hip-hop lifestyle apparel brand for young men, women and kids with annual retail sales over $700 million. From denim jeans to hats, loungewear, belts, leather outerwear, and swimwear, ROCAWEAR defines the lifestyle for the streets and beyond around the world.

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