AUSTIN, TX--(Marketwire - Mar 19, 2013) - Within the past six months, marketing-driven design firm Rock Candy Media (RCM) has seen marked growth in its Strategy Department, providing media buying, radio spot messaging, lead-generation messaging and social media marketing campaigns for a slew of Austin's best-known companies. New RCM clients include: Austin Urology Institute, ShoreTel, National Instruments and Texas Disposal Systems.
"All of these companies were seeking the same solution RCM provides -- comprehensive, creative and ongoing public relations efforts through both traditional and digital media," said Annie Liao Jones, RCM CEO.
Austin Urology Institute signed RCM as their official agency of record. Dr. Koushik Shaw of Austin Urology Institute commented: "Rock Candy Media understands how new media works and how that can be best leveraged to get the word out on our business -- effectively." Most recently, Rock Candy Media negotiated prime drive time radio spots for the Institute and wrote the scripts for various announcements, raising the clinic's profile among KUT listeners and informing them of the wide range of Dr. Koushik Shaw's services.
Texas Disposal Systems retained RCM for marketing services, including social media for their Garden-Ville brand. "We felt RCM was the best choice," said Jennifer Gregory, Texas Disposal Systems' Marketing Director. "They bring business development experience to the table, which makes them dynamic."
ShoreTel Sky, the cloud division of ShoreTel, recently used RCM for a coordinated strategic marketing campaign involving both online and offline media, such as for Pandora spots, radio scripts, Facebook and LinkedIn ads, banner ads for Austin Business Journal, vendor production management and the design of their e-Books. RCM Content Strategist Sam Kimelman noted, "We established a definitive tone in their tagline, which is featured on shoretelsky.com."
"RCM gets things done. They stay on top of deadlines, and understand the messaging is part of an overall campaign theme, which makes them a trusted resource," said Christopher Bartik, Marketing Manager at ShoreTel. "They bring a lot of great ideas to the table, along with timely execution on all deliverables."
Rock Candy Media specializes in marketing-driven print and web design, marketing strategy and consultation, business development consulting, e-communications, social media management and strategy, print consultation and vendor sourcing, and a full service communication suite. RCM has over a decade of experience in public relations and marketing. For more information on the new Social Business division, please visit www.rockcandymedia.com/SocialBusiness and be the first to know our new suite of content strategy and messaging services.