SOURCE: Rock Candy Media

Rock Candy Media

October 02, 2013 15:47 ET

Rock Candy Media Launches KnowBuddy App

Business Phone System Provider, ShoreTel Sky, Becomes First Client

AUSTIN, TX--(Marketwired - Oct 2, 2013) - Marketing-driven design firm Rock Candy Media announces the launch of KnowBuddy, a social service app that provides an alternative to traditional focus group research with a dash of fun.

The KnowBuddy app lets users deploy quiz or survey functionality directly on Facebook. Clients can use it to gather important feedback about products or services or to spur audience engagement by offering a little entertainment. Unlike traditional focus groups or stand-alone surveys, KnowBuddy seamlessly blends in with the social activities that people do every day.

"We use social media for outreach and public relations purposes; Content has never been more crucial," said RCM Principal Annie Liao Jones. "This is the way modern companies communicate because it is where their audience wants to be. We are excited to welcome ShoreTel as the first client for KnowBuddy. Like us, they believe that social engagement with customers and prospects is critical to success in today's environment."

"Marketing cloud-based business phone systems doesn't have to be boring," says Amber Newman, senior marketing communications manager for ShoreTel's Cloud Division. "We think that KnowBuddy is an innovative way to interact with our customer community, while at the same time learning more about them. We're starting with something just for fun, but expect to do more serious research as well."

ShoreTel's Phone Personality Quiz asks ten questions about phone use habits and attitudes and tells the user into which group they are most likely to fit. To have a look at the ShoreTel Sky Phone Personality Quiz, visit: www.facebook.com/shoretelsky.

For more information about Rock Candy Media and KnowBuddy visit www.rockcandymedia.com.

Rock Candy Media is an Austin-based advertising agency with a focus on employing guerrilla marketing tactics no matter what the budget. For more information, please call 512.291.7626.

Contact Information

  • CONTACT:
    Annie Liao Jones
    Rock Candy Media
    office: 512.291.7626 ext. 601
    mobile: 512.944.0049