New Look

New Look

November 29, 2010 10:04 ET

Rock Out With the New Mens Idol Range at New Look

DORSET, UNITED KINGDOM--(Marketwire - Nov. 29, 2010) - Idol exclusively launch their first Menswear Collection with High Street giant New Look. The Idol collection at New Look combines the attitude of vintage rock 'n' roll with the quality and longevity of bespoke, hand–crafted fashion, bringing an exuberant, effortless East London feeling to the New Look shopper. The range features understated looks with a slightly distressed edge. Perfect choice for the campaign is rising music producer/DJ Kris Di Angelis, playing in some of London's finest nights from Pooldisco at Shoreditch House, Circus to Caligula. Kris embodies the Idol man, he's a young, dynamic professional who's enigmatic yet doesn't take himself too seriously.

The collection comprises of eight strong tees in a number of directional colour–ways. Each piece is embroidered with the distinctive Idol two–sword cross emblem. Mens tshirts are available in round and V–neck, with a selection featuring the signature raw edge, hand slash finish and chain detail. Graphics are key to the look of the brand consisting of musically inspired prints including 'Smash It Up England', 'Death By Stereo' and 'Too Fast To Love'. Smart, slim fit, minimalist polo tees with contrast trim are essential to every Idol guy's wardrobe. Cotton shirts are engineered with a wire collar that can be accentuated by pulling–up and staying–up and come in black, white and thin pin–stripe. The stretch skinny mens jeans, with branded gun metal Idol zip pullers and buttons and printed pocket lining is a staple piece.

The twill band mens coat is very Libertines Don't Look Back Into The Sun and will become a winter winner with its embroidered cuff and collar detail and antique silver military buttons. Distressed lace up leather boots with a studded wrap around strap give the classic army boot a rock edge. Accessories reference rock and Indie with war dog–tags, charcoal trilby, snug beanie hats and over–sized, holey lurex knitted scarves.

About New Look

New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, menswear to kidswear – all ranges and styles can all be found at New Look – and at the moment, some of them at very reasonable prices.

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