SOURCE: Rock Pink

Rock Pink

September 26, 2011 10:00 ET

Rock Pink® Donation Brings Unique Benefits to Cancer Patients at MD Anderson Cancer Center Orlando

Breast Cancer Philanthropy Donates Apple iPads® for Music & Humanity Initiative

ORLANDO, FL--(Marketwire - Sep 26, 2011) - Rock Pink, a 501(c)(3) charitable organization whose mission is to raise breast health awareness and support local breast cancer charities, has donated Apple iPads to MD Anderson Cancer Center Orlando to serve cancer patients undergoing treatment. The donations are part of Rock Pink's music and humanity initiative.

The 10 Apple iPads donated by Rock Pink will provide patients at MD Anderson - Orlando the opportunity to watch television and movies, stream live music, play games, read books, and surf the Web all in the hopes of offering a positive distraction during chemotherapy, radiation, and other difficult cancer treatment sessions. Rock Pink Roster Bands megaphone, Traverser, and Tina Nicole Band, amongst others, donated their albums for the music and humanity project and will be featured on the iPads.

"Given the commitment of MD Anderson - Orlando to do everything possible to provide the highest level of quality and compassionate care to cancer patients," said Mark Hollamon, Rock Pink Founder, "a partnership with Rock Pink was a natural fit. We look forward to giving more in the future and intend to be a long-time supporter of MD Anderson - Orlando."

"We are very appreciative of Rock Pink's donation of this technology which will certainly benefit our patients undergoing cancer treatment," said Clarence Brown, III, MD, President and CEO, MD Anderson - Orlando. "We know that the fight to beat cancer depends upon patients maintaining a strong positive attitude. The entertainment that these iPads will provide will certainly bring many smiles to the brave faces of cancer patients who walk through our doors."

About Rock Pink
Rock Pink is a 501(c)(3) charitable organization that is on a mission to bring music and humanity together center stage while raising breast health awareness and supporting local breast cancer programs. Organizations like Libby's Legacy, the Young Survival Coalition, Florida Hospital's Eden Spa, and MD Anderson - Orlando are among those who have received financial and volunteer support from Rock Pink. Rock Pink has reached out to hundreds of thousands of Central Floridians, spreading the message "Get to Know Your Breasts" through musical events, social gatherings and partnerships with local organizations and media. Rock Pink is a volunteer organization; no salaries or benefits are received by any member of the Board or volunteers. For more info: RockPink.com.

MD Anderson Cancer Center Orlando
MD Anderson Cancer Center Orlando, part of Orlando Health, is affiliated with The University of Texas MD Anderson Cancer Center in Houston. U.S. News & World Report recently ranked M. D. Anderson Cancer Center as the top cancer treatment center in the U.S. and has ranked it as one of the top two cancer centers for the past 13 years. Orlando Health, a 1,882-bed community-owned, Florida not-for-profit organization established in 1918, annually serves nearly 2 million Central Florida residents and more than 4,500 international patients. More information is available at www.mdacco.com.

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