SOURCE: Mozes, Inc.

Mozes, Inc.

August 19, 2009 20:30 ET

Rock the Vote Chooses Mozes to Power Its Mobile Strategy

Mozes Empowers Young American Voters to Go Mobile, Connecting Them With Musicians and Interactive Politics

PALO ALTO, CA--(Marketwire - August 19, 2009) - Mozes, Inc., a leader in mobile engagement, today announced its partnership with political powerhouse Rock the Vote.

Rock the Vote (RTV), who has worked with artists and musicians to involve young people in the political process for the past 20 years, has selected Mozes as their mobile engagement platform. By leveraging interactive tools such as mobile polls and votes, broadcasting election news, narrowcasting voter registration info, providing the ability to send comments and mobile pics to the RTV website and more, RTV plans to take their interaction with the millennial generation to a new level.

"Rock the Vote aims to give young people the tools they need to engage in the political process," said Heather Smith, Executive Director, Rock the Vote. "We want to connect directly with young people via their mobile phones and Mozes gives us the best capability to connect with voters one-to-one."

By 2015, one-third of the electorate will be made up of voters under the age of 30. With that in mind, Rock the Vote will be helping to connect its mobile constituents with some of world's best-loved bands, brands and artists on Mozes. Opportunities for voters to see their favorite group play live, text-to-win tickets or seat upgrades at the show, or get a phone call from a famed lead singer are just a few examples of how Rock the Vote plans to bring great mobile experiences and rock n' roll to their mobile group.

"Rock the Vote has innovative ideas to engage and encourage young voters to get involved in the political process," said Dorrian Porter, CEO, Mozes. "We're excited they will be leveraging both our mobile engagement platform and our deep relationships with some of the biggest bands and artists in the world, and very proud to be their partner in helping young people get involved in the American political process."

If you would like to join the Rock the Vote mobile group and get important updates and once-in-a-lifetime opportunities to rock out with American politics, text ROCKTHEVOTE to RTVOTE (788683).

About Mozes, Inc.

Mozes is a leader in mobile engagement, used every day by some of the world's best-loved bands, brands, sports teams and organizations to build relationships with their fans through the mobile phone.

Mozes helps our marketing partners in three ways: By providing a self-service web platform to create, deliver and analyze the effectiveness of mobile marketing campaigns; by providing strategic services that help our marketing partners to execute their mobile marketing strategy; and by providing in-venue services for live events, conferences and tours. Their customers benefit from a spam-free and consistent mobile experience they can trust, which results in increased participation, brand loyalty and ultimately more effective marketing campaigns.

Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.

About Rock the Vote

Rock the Vote's mission is to engage and build the political power of young people in order to achieve progressive change in our country.

Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process.

Contact Information

  • Press inquiries:
    Tanya Onufer
    Mozes Inc.
    Email Contact
    415.254.7134