SOURCE: Rockbot

Rockbot

August 28, 2013 10:00 ET

Rockbot Jukebox App and Miller Lite Expand to Bars Across Texas

Partnership Allows Consumers to Select the Music Experience at Bars and Restaurants From Their Smartphones

OAKLAND, CA--(Marketwired - Aug 28, 2013) - Rockbot, the No. 1 rated bar jukebox app, today announced that the company grew more than tenfold over the last year, now reaching millions of listeners in restaurants and bars across the U.S., and through its continued partnership with Miller Lite is expanding to more venues across Texas. Rockbot initially teamed up with Miller Lite to bring a social, mobile and branded music experience to SXSW 2013 in Austin. Through popular demand, Rockbot's enhanced social music service and Miller Lite's sponsorship of the experience, customers at Texas venues can now use their smartphones to select the music playing at the venue while drinking their favorite beer. By offering customers a social jukebox app and a personalized music experience, Rockbot-enabled bars and restaurants report that they attract more customers, who stay longer and spend more on food and drinks.

"Miller Lite wants to give local drinkers a unique and exciting music experience when they're out with friends at their favorite bars," said Royce Wills, MillerCoors general manager, South Texas. "Miller Time has always been about enjoying great beer with your friends, and music plays a large role in creating that social environment at bars. Rockbot makes that music experience more fun and interactive for customers."

With Rockbot, music for bars is more social and engaging than ever before. Venues can decide to play Rockbot's custom music stations or easily create their own vibe from more than 12.5 million tracks and more playlists than any business music service. Rockbot also offers more control than any other service with automated playlists by time of day, and a mobile app for designated staff to easily manage the music via mobile. Customers use Rockbot's mobile jukebox app to pick songs, vote on upcoming music, interact with other bar-goers, share on social media, and review bar specials. When customers use the app, their song selections and votes show up on Rockbot TV displays at the bar, which is an optional component for the business. Social media posts from users highlight their song plays and the bar where they are, encouraging friends to join in on the fun and offering valuable word-of-mouth marketing for the business.

"We love Rockbot; it's been an easy way to keep our customers at the bar longer," said Rachel Abell, general manager of Bend Sports Bar in San Antonio. "Plus, it's more fun and has a much bigger music selection than our old jukebox."

"The bar and restaurant scene in cities such as Austin and San Antonio is fiercely competitive, and Rockbot, with the help of Miller Lite, can offer venue owners a competitive differentiator," said Garrett Dodge, co-founder and CEO of Rockbot. "When customers walk into a bar with their friends and have the opportunity to play their favorite songs while also interacting on their favorite social media platforms, they stay longer and spend more money."

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About Rockbot
Rockbot is the No. 1 rated jukebox app and business music service for bars and restaurants that engages customers directly, while letting managers easily control their vibe with a business music app. Rockbot music is fully licensed for business and includes a library of more than 12 million songs. The company's investors are Google Ventures and Detroit Venture Partners, among others. Advisors include current and former music industry executives. Rockbot was named Best Music Tech Company at South by Southwest, and is working in major U.S. cities with businesses and brands such as Lucky Strike Entertainment, The Horseshoe Casino and Wahoo's Fish Taco, and many others. For more information, visit http://rockbot.com.

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