SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

May 06, 2014 09:00 ET

Rocket Fuel Announces Integrations With Leading Video Networks to Bring the Power of Big Data & Artificial Intelligence to Brand

Company Adds Video From LiveRail, SpotXchange, and Tremor Media to Help Marketers Improve Effectiveness of Their Digital Branding Initiatives

REDWOOD CITY, CA--(Marketwired - May 6, 2014) - Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced integrations with video advertising companies LiveRail, SpotXchange, and Tremor Media.

Rocket Fuel's Advertising That Learns ® platform helps brand marketers optimize brand lift on their target audience, and reach their audiences efficiently and at scale. Integration with these companies provides higher brand lift and audience accuracy by increasing Rocket Fuel's scale of high quality pre-roll content. Increased scale provides more moments of influence, and more data for the Rocket Fuel platform to learn from. Rocket Fuel's media and platform customers will benefit immediately as the Rocket Fuel platform's years of highly predictive performance data is unleashed on new video inventory.

The January 2014 comScore Video Metrix report offered impressive data about the viewership of online video advertisements:

  • 85.1 percent of the U.S. Internet audience viewed online video.
  • Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.
  • Programmatic ad spending will reach $33 billion worldwide, with $17 billion of that amount in the US alone, by 2017 (Source: MAGNA GLOBAL)

LiveRail, SpotXchange and Tremor will be seamlessly integrated into the platform, which already includes pre-roll video from Adap.TV, BrightRoll, and Google DoubleClick's AdX. Rocket Fuel's media and platform customers who currently work with Rocket Fuel for video will instantly reap the benefit of these additional integrations.

"More and more brand marketers are challenged with the task of reaching the right audience at the right time across a variety of mediums," said Rocket Fuel's Senior Vice President of Product and Business Development, Simon Hayhurst. "Brand marketers love video ads, and big data loves video too. These new partnerships with LiveRail, SpotXchange, and Tremor further strengthen Rocket Fuel's capability to drive optimal results for brand marketers across all channels."

"Video has become the preferred medium for brand advertisers, as it offers greater reach and helps them drive higher engagement with consumers," said Mike Shehan, CEO of SpotXchange. "Buying a brand-receptive audience at scale has always been a challenge for marketers. SpotXchange's partnership with Rocket Fuel helps bridge this gap by allowing greater access to the highest quality video inventory."

"With digital video ad spending expected to double by 2017, Rocket Fuel's partnership with LiveRail couldn't come at a better time," said Mark Trefgarne, CEO of LiveRail. "Our partnership with Rocket Fuel will offer brand buyers exceptional reach and scale in video inventory."

Founded in 2008, Rocket Fuel is a technology company that has built a big data and artificial intelligence platform to deliver superior results for digital advertisers. Rocket Fuel's focus on driving performance has characterized every aspect of its business, including delivering strong customer returns on advertising spend (ROAS) from its use of machine-learning algorithms, predictive analytics, and human insight.

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About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel's Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit or call 1-888-717-8873.