SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

February 04, 2013 09:00 ET

Rocket Fuel Answers Top 10 Questions About Programmatic Buying

In New Educational Whitepaper, Rocket Fuel Provides Marketers With Proven Best Practices to Succeed With Automated, Real-Time, Data-Driven Programmatic Ad Buying

REDWOOD SHORES, CA--(Marketwire - Feb 4, 2013) -  Rocket Fuel Inc., the leading provider of artificial intelligence advertising solutions for digital marketers, today announced the publication of a whitepaper titled "10 Questions About Programmatic Buying" -- designed to educate marketers about the ins and outs of data-driven, programmatic advertising.

News Facts:

  • Rocket Fuel has published an extensive educational whitepaper that answers the most pressing questions marketers have about programmatic buying: what it is, how to do it, and what results are attainable. This whitepaper was authored by Roland Siebelink, product marketing director at Rocket Fuel; and Eshwar Belani, VP of products and business development at Rocket Fuel.
  • Programmatic buying has quickly become a cornerstone of the $100B digital-advertising industry. IDC has projected that programmatic buying will grow 53% a year in the U.S. between 2011 and 2016, faster than social, mobile, or video advertising. Since 2008, Rocket Fuel has delivered data-driven programmatic buying solutions for thousands of marketers worldwide.
  • Rocket Fuel provides answers to the 10 most frequently asked customer questions about programmatic buying, to give marketing executives an edge in this brave new world. Through practical strategies and best practices, marketers will learn how to embrace programmatic buying to reach more of their ideal customers in real time, on many more web properties than ever before.

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About Rocket Fuel Inc.
Rocket Fuel delivers the only programmatic media-buying platform at big data scale that harnesses the power of artificial intelligence to improve marketing ROI. Rocket Fuel's powerful Advertising That Learns™ technology drives best-in-plan results for advertisers, and empowers media teams to focus on strategy, not spreadsheets. Its distributed planet-scale computing engine currently screens over 26 billion ads per day, and selects the best for its customers, via real-time bidding (RTB) relationships with major publishers and exchanges. The technique has proven itself across web, mobile, video, and social channels, with 894 brands powered by Rocket Fuel in 2012. Awarded #22 on Forbes' 2012 Most Promising Companies In America list, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Rocket Fuel currently employs over 300 people in 15 offices worldwide including New York, London, Toronto, and Hamburg, and has formed a strategic alliance with cci to provide its services in Japan.