SOURCE: Rocket Fuel, Inc.

Rocket Fuel, Inc.

October 16, 2009 08:01 ET

Rocket Fuel, Inc. CEO George John to Speak at the DMEF Direct, Interactive Marketing Research Summit

REDWOOD SHORES, CA--(Marketwire - October 16, 2009) - Rocket Fuel, Inc., a rapidly growing hybrid Ad Network, today announced that its CEO, George John, will speak at the DMEF Direct, Interactive Marketing Research Summit on Sunday October 18th. George John was selected to attend the event as a featured speaker.

What:
DMEF Direct, Interactive Marketing Research Summit for the marketing
and advertising industries, is hosting the 2009 Direct Interactive
Marketing Research Summit, bringing together prominent members of the
marketing community. Speakers include, Martha Stewart, Founder of Martha
Stewart Living Omnimedia, Inc and Randy F. Price, Digital Strategist and
Social Media Thought Leader, and Socialarc CEO.

Interactive marketing research techniques are moving into the mainstream
and are being mentioned by powerful leaders such as Barack Obama as
important aspects of marketing practice. John will discuss current trends
in online display marketing practices, the difficulties in adopting new
practices and the future of the online ad network. John will also focus
on the setbacks of ad targeting best practices particularly focusing on
measurement predictions and optimization problems.

Speaker:
George John, CEO, Rocket Fuel, Inc.

When:
Sunday, October 18th, 2009, 9:00 a.m. PT

Where:
The Hilton San Diego Bayfront, San Diego, CA

About Rocket Fuel, Inc.

Rocket Fuel, Inc. is building the first intelligent ad serving technology platform that combines the best of social, behavioral, contextual, geographical, search and other data sources to understand consumer interest and intent. Rocket Fuel goes beyond other audience targeting technologies by combining demographic, lifestyle, purchase intent and social data with its own suite of targeting algorithms, blended analytics and expert analysis to find active customers. Rocket Fuel uses its technology to run a hybrid ad network that delivers better ROI for premium brand marketers -- whether their objectives are brand-oriented or designed to drive a conversion event. Rocket Fuel was built by veterans from Yahoo!, DoubleClick, Epiphany, and salesforce.com to make marketing easier and more effective for advertisers, help publishers get the most value out of their inventory, and give consumers a personalized and relevant online experience. Rocket Fuel, Inc. is a privately-held company headquartered in Redwood Shores, CA. For more information visit rocketfuelinc.com.

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