SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

June 09, 2010 11:47 ET

Rocket Fuel Inc. Teams With TARGUSinfo to Showcase Top 10 CPG Brand Case Study Results at DigiDay:TARGET and Digital Publishing & Advertising Conferences

Online Advertising Industry Trailblazers Share Results From Innovative Brand Awareness Display Campaign

REDWOOD SHORES, CA--(Marketwire - June 9, 2010) -  Rocket Fuel Inc., the company bringing rocket science to online display advertising, today announced the company will present results from a recent campaign that leveraged AdAdvisor data from TARGUSinfo as part of its Real-Time Brand Optimization solution at the upcoming Digital Publishing & Advertising and DigiDay:TARGET conferences. Rocket Fuel and TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will showcase the companies' collaborative effort that generated a lift of over 7% for unaided brand awareness for a top 10 CPG company.

Digital Publishing and Advertising conference (DPAC) and DigiDay:TARGET conference bring together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry.

At both events, Rocket Fuel and TARGUSinfo will educate attendees how Rocket Fuel leveraged TARGUSinfo AdAdvisor data, and ultimately, how this helped Rocket Fuel optimize in real-time and generate a lift of over 7% for unaided brand awareness for a top 10 CPG company. This presentation is a must see for every agency and buyer looking to maximize their online display advertising campaigns through innovative technology and brand-based metrics.

Eshwar Belani, vice president of products and business development, Rocket Fuel Inc.
Paul McLenaghan, vice president of AdAdvisor, TARGUSinfo

DigiDay:TARGET's "A Look at Ad Optimization in the Wild"
June 9, 2010 at 2:10pm ET
The W Hotel, New York, NY

Digital Publishing and Advertising Conference
June 24, 2010
Millennium Broadway Hotel, New York, NY

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. The company provides turnkey media and campaign management to deliver better results faster for major agencies and brand advertisers. Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, Rocket Fuel makes it easier -- not harder -- for advertisers to efficiently find and buy their target audiences. And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel's data-driven advertising technology builds a custom campaign-specific audience model and automatically tunes campaigns to an advertiser's key metrics -- whether their objectives are brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The Silicon Valley-based company was founded by veterans from Yahoo!, DoubleClick, Epiphany and For more information visit

©2010 Rocket Fuel Inc. All rights reserved. Rocket Fuel Inc. is a registered trademark of Rocket Fuel Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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