SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

July 08, 2013 09:00 ET

Rocket Fuel Named AlwaysOn Global 250 Winner for the Third Year in a Row

REDWOOD CITY, CA--(Marketwired - Jul 8, 2013) -  Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, announced today that it has been named as one of the AlwaysOn Global 250 winners for 2013. This is the third year in a row the company has been named to the list. Rocket Fuel was selected by the AlwaysOn editorial team and industry experts worldwide based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Companies named to the list will be honored at AlwaysOn's 11th annual Innovation Summit at the Computer History museum on July 23, 2013.

News Facts:

  • The March 2013 Forrester Consulting Total Economic Impact study commissioned by Rocket Fuel concluded that Rocket Fuel's programmatic media-buying technology delivers an average return on investment (ROI) increase of 229% for agencies and 192% for advertisers over a three-year period when Rocket Fuel is incorporated into the media buy mix.
  • Rocket Fuel was recently named to the 2013 AlwaysOn OnMedia 100 list for the fourth year in a row, and is #4 on the 2013 Forbes Most Promising Companies in America list. The company now has 19 offices worldwide.
  • Rocket Fuel has worked with dozens of the 100 Leading National Advertisers (Advertising Age), including Kraft, Allstate, and many others.

Quotes:

  • "We are honored to be named to the AlwaysOn Global 250 list for the third year in a row," said George John, CEO of Rocket Fuel. "It is a true testament to the exceptional work of our stellar Rocket Fuel team and the company's innovative programmatic buying technology."

About Rocket Fuel:
Rocket Fuel delivers the leading programmatic media-buying platform at big data scale that harnesses the power of artificial intelligence to improve marketing ROI. Rocket Fuel's powerful Advertising That Learns technology drives best-in-plan results for advertisers, and empowers media teams to focus on strategy, not spreadsheets. Its distributed computing engine currently screens over 28 billion ad opportunities per day, and selects the best for its customers via real-time bidding (RTB) relationships with major publishers and exchanges. Awarded #4 on Forbes' 2013 Most Promising Companies in America list, Rocket Fuel was founded by online-advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Rocket Fuel employs over 452 people in 19 offices worldwide including New York, London, Paris, and Hamburg.

About AlwaysOn:
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.