SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

December 01, 2011 09:00 ET

Rocket Fuel Named One of America's 100 Most Promising Companies by Forbes Magazine

Fast-Growing Real-Time Ad Targeting Company Recognized for Its Compelling Business Model, Strong Management Team and Rapid Revenue Growth

REDWOOD SHORES, CA--(Marketwire - Dec 1, 2011) - Rocket Fuel Inc., the leading real‐time ad targeting company, today announced that it has been recognized by Forbes Magazine as one of America's Most Promising Companies for 2011.

Key Facts:

  • The Forbes list of America's Most Promising Companies features 100 privately held up-and-comers across all industries with compelling business models, strong management teams, notable customers, strategic partners and precious investment capital. Rocket Fuel is number #22 on the list.
  • Based on strong demand for its real-time targeting technology from global advertisers and agencies, Rocket Fuel has grown quickly in the last few months. For the first half of 2011, Rocket Fuel tripled six-month revenues, quadrupled gross profit compared to a year earlier, and is on track to generate $50M in revenue in 2011 based on August 2011 revenue.
  • Rocket Fuel recently expanded its international footprint, opening a UK office and hiring a globally-focused CFO. The company nearly tripled headcount in the last six months, adding 40 employees. According to LinkedIn, Rocket Fuel is the fastest-growing digital advertising technology company in the U.S. -- and the company continues to sign new brands and agencies as customers each month.

"Being recognized by Forbes as one of America's Most Promising Companies is a great honor and testament to the hard work of the entire Rocket Fuel team and our great partners and customers," said George John, CEO of Rocket Fuel. "We've worked incredibly hard building the most advanced real-time ad targeting platform in the world, and we look forward to continuing on our rapid growth trajectory in 2012, delivering insanely effective digital campaigns for the world's largest and most successful advertisers and agencies."


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About Forbes Most Promising Companies List:
Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company's health. Forbes married Mosaic's data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects. To view the complete the list, please visit

About Rocket Fuel:
Rocket Fuel is a real-time ad targeting company that transforms digital media buys into self-optimizing engines that learn in real time, delivering great campaign results from awareness to sales. Our technology combines all data-driven targeting techniques, from behavioral to contextual, into one comprehensive solution that automatically adapts campaigns in real time to achieve both brand and performance goals. Over 400 of the world's leading brands run on Rocket Fuel across display, mobile, video and social media. Founded by online advertising veterans and computer scientists from Yahoo!, DoubleClick,, and NASA, Rocket Fuel is based in Redwood Shores, California, and has offices in nine cities worldwide including New York and London. For more information on why campaigns run better on Rocket Fuel, visit

©2011 Rocket Fuel Inc. All rights reserved. Rocket Fuel Inc. is a registered trademark of Rocket Fuel Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.