SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

October 22, 2012 09:00 ET

Rocket Fuel President Richard Frankel to Speak at J.D. Power Automotive Marketing Roundtable

Frankel Will Speak Alongside BMW to Deliver a Case Study Presentation on the Auto Manufacturer's Use of Advanced Artificial Intelligence Advertising Technology

REDWOOD CITY, CA--(Marketwire - Oct 22, 2012) - Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that company President Richard Frankel will speak at the upcoming J.D. Power Automotive Marketing Roundtable, the premier event for global automotive brand marketers set to take place October 23-25, 2012 in Las Vegas.

News Facts:

  • Frankel will co-present a case study titled "How BMW Solved the Online-Offline Measurement Conundrum: Mapping the Impact of Web, Mobile, and Social Campaigns on Dealership Sales" alongside Tom Penich, media communications manager at BMW of North America. Frankel and Penich will explain how BMW accurately measured the impact of digital marketing efforts on offline sales by deploying advanced artificial intelligence advertising technology to deliver optimal advertising to precision in-market audiences. They'll also unveil how BMW measured the impact of these digital campaigns using state-of-the-art cross-channel measurement tools.
  • J.D. Power Automotive Marketing Roundtable is the world's most influential conference for automotive brand marketers. Over three days, auto industry experts and thought leaders from around the globe will share their insights and proven techniques through engaging multimedia presentations and moderated panel discussions. Over 1,200 industry professionals are expected to attend this year's event.

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About Rocket Fuel Inc.:

Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.