SOURCE: Rocket Fuel Inc

Rocket Fuel Inc

September 24, 2010 15:45 ET

Rocket Fuel President Richard Frankel to Speak at OMMA Global

Frankel to Discuss Advertiser Success With BlueKai and Rocket Fuel, and the Impact of Data on Campaign Performance

REDWOOD SHORES, CA--(Marketwire - September 24, 2010) -  Rocket Fuel Inc., the company bringing rocket science to online display advertising, today announced that Richard Frankel, president of Rocket Fuel, will be a panelist in a case study showcase at the OMMA Global conference on Monday, September 27, 2010. The session, "How Does Quality Data Acquisition Create New Prospecting Opportunities and Superior Targeting Performance for Retail, Auto and CPG Marketers?" is set to begin at 1:00 pm EDT.

What: OMMA Global is an annual MediaPost gathering featuring up-to-the-minute news, information and ideas about all the hottest online sectors -- mobile, social, video, search, and metrics.

"How Does Quality Data Acquisition Create New Prospecting Opportunities and Superior Targeting Performance for Retail, Auto and CPG Marketers?"

The advent of data exchanges and availability of targeting data at scale has unleashed a whole new way for marketers to reach qualified prospects at scale across key verticals. Join BlueKai as we share the endless possibilities that data can bring to your targeting objectives.

Where: Sutton Parlor South, Hilton New York

When: September 27, 2010, beginning at 1:00 pm EDT

About Rocket Fuel Inc.
Rocket Fuel Inc. is the company bringing rocket science to online display advertising. With its advanced technology, the company is helping marketers reach their brand goals quickly and easily, anywhere in the purchase funnel. Over 150-million people a month see ads from its Rocket Fuel Network, which combines behavioral, contextual, geographic, demographic, and many other techniques to yield results far more powerful than any method could on its own. Rocket Fuel automatically adapts advertisers' campaigns in real-time to optimize towards their goals -- whether brand-oriented or performance driven. If you can measure it, Rocket Fuel can optimize it. The company was founded by veterans from NASA, Yahoo! and DoubleClick. Rocket Fuel was named Best Startup of 2010 by the San Francisco Business Times. The Silicon Valley-based company has sales offices in San Francisco, Los Angeles, Dallas, Chicago and New York. For more information visit www.rocketfuel.com.

©2010 Rocket Fuel Inc. All rights reserved. Rocket Fuel Inc. is a registered trademark of Rocket Fuel Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. 

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