SOURCE: Rockford Corporation

Rockford Corporation

February 03, 2011 14:58 ET

Rockford Fosgate Goes Full Throttle With 24/7 Campaign

Sponsorship of AMA Supercross Series and Star Are Part of New Initiative

TEMPE, AZ--(Marketwire - February 3, 2011) - Rockford Fosgate (www.rockfordfosgate.com), the industry leader in high-performance car audio systems, has launched a new "24/7" campaign that includes sponsorship of the AMA Supercross (www.supercross.com) FIM World Championship series in 2011. In addition, Factory Honda rider Josh Grant will be a spokesperson for Rockford Fosgate to help communicate the company's philosophy of living 24/7 with the throttle wide open.

"Accelerate hard, then shift," said Bill Jackson, president of Rockford Corporation. "It's an attitude we've fused into a philosophy and a culture at Rockford Fosgate. We're united to defy the limits and exceed all expectations of high performance car audio. The throttle has to be wide open to understand that our passion is what drives us 24/7. It's who we are and is reflected in the products we build."

The new campaign seeks to communicate that attitude through a variety of programs that reflect the same spirit, including the AMA Supercross sponsorship. The sponsorship will feature grassroots promotional activities with dealers in each market where the 16 races will occur.

"Our research indicates that Supercross fans are as passionate about their music as they are their sport," noted Jackson. "Rockford Fosgate and AMA both represent the pinnacle in those areas. Our support of this exciting, action sport gives Rockford the opportunity to introduce our extreme products to a group of people that will certainly appreciate them."

As one who also lives with passion 24/7, Director of Marketing Ty Woodhall was excited about the AMA Monster Energy Sponsorship. He conceptualized the 24/7 campaign after he recently joined the company with a clear vision of what makes Rockford Fosgate unique.

"Rockford's attitude and culture permeates every discussion we have," noted Woodhall. "We always ask ourselves if our products represent our way of life, philosophy and perspective of the world. It's about leading an industry by superior engineering and design and living a lifestyle 24/7."

Rockford Fosgate is one of the world's most recognizable brands and an icon in the car audio world. The company pioneered countless innovations in amplifier and speaker technology. As part of this new sponsorship, the company has created a program that will integrate local dealers into the races with tickets, hospitality opportunities, prizes and other promotional opportunities.

"Like Supercross, Harley Davidson and Apple, Rockford Fosgate represents a culture that is embraced by people worldwide," commented Jackson. "Both motocross racing and Rockford Fosgate car audio products appeal to people who are a bit irreverent and like to push the boundaries. They enjoy life on the edge and won't settle for being second best."

In addition, Rockford Fosgate will sponsor Supercross veteran and X Games Gold Medalist Josh Grant. Riding a Honda CRF450R for American Honda, Grant will compete for the series championship. Wearing the Rockford Fosgate logo on his helmet, he will rocket into his seventh season in the series. "Life is what you make it," noted Grant. "And Rockford Fosgate plans to make it one incredible ride." Grant will also make appearances at high profile events to talk about his two favorite subjects, supercross racing and car audio.

"Josh is an outstanding spokesperson for Rockford Fosgate," explained Woodhall. "Not only does he understand what drives Supercross fans, he loves to crank it up when he is not riding. He has an adrenaline driven life that will help us connect the passion in this sport with the extreme audio products only available from Rockford Fosgate.

Additional information about the AMA Supercross World Championship is available at www.supercross.com.

About Rockford Corporation
Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and distributes its products under six brands: Rockford Fosgate®, Rockford Acoustic Design®, Lightning Audio®, Brax™, Helix™ and Renegade®. For more information, please visit: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com, www.braxhifi.com, www.helixhifi.com and www.renegadecaraudio.com.

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