SOURCE: Rockford-Montgomery Labs, Inc.

July 07, 2006 14:59 ET

Rockford-Montgomery Labs to Launch Their "SKYSCREEN" Blimp, the First "TV in the SKY" in the United States

ATHENS, GA -- (MARKET WIRE) -- July 7, 2006 -- Rockford-Montgomery Labs, Inc., a pharmaceutical manufacturing and distribution company, has signed an agreement with The Lightship Group, Inc., securing their place in history by making a significant technological leap forward in the 100 year history of lighter-than-air flying and marketing.

In February 2007, Rockford-Montgomery will christen and set in flight their SKYSCREEN™ blimp, the first high resolution full-motion, full-color video LED screen ever flown in the US. It will be fitted for HD Broadcast Cameras to be used for aerial filming of spectator sports and televised events.

The SKYSCREEN floats 1000 feet in the air, is 178 feet long and travels at 15 MPH. It doesn't say "Goodyear," "Coca-Cola" or "Budweiser" on the side, but instead flashes Rockford-Montgomery products TV commercials, NASCAR, NFL and College football highlights, movie trailers, music videos, text messaging promotions, instant replays from their stadium broadcasts below, live telecasting or whatever else the company wants to put on their 30-by-70-foot LED high-resolution SKYSCREEN. The content being displayed on the SKYSCREEN can be simulcast to listeners tuning in on the ground over local airwaves or by digital satellite.

"It totally rises above the clutter because this is the only one of its kind in the United States," said Toby Page, The Lightship Group Marketing Director. "It's never been seen before, so it gets a huge amount of attention."

Rockford-Montgomery is not disclosing what products will be displayed on their SKYSCREEN or what the actual color scheme or product will be on the airship's envelope until February when they plan to go public, but be assured that when they do, you will know.

"We are excited to add the SKYSCREEN AIRSHIP to our marketing arsenal. We are working very diligently with ASG, our advertising agency to secure the best marketing assets and icons available today to drive our niche market brands to the forefront of mass retail distribution. Rockford-Montgomery is in a very strong position with our new brand icon and we are proud to be associated with this historical event by acquiring the first SKYSCREEN in the United States," said Michelle Shearer, CEO and President of Rockford-Montgomery Labs, Inc.

It was also announced today that Agility Sports, Inc., has selected Rockford-Montgomery Labs, Inc., as their exclusive United States distributor of its officially licensed NASCAR® RACE FACE™ Brand premium sunscreen products which include licensed versions from Tony Stewart, Jeff Gordon, Kasey Kahne and NASCAR. NASCAR RACE FACE is also a FDA Over-the-Counter (OTC) Approved product. Rockford-Montgomery is an associate sponsor of the Aero Exhaust #4 Morgan-McClure Chevrolet in the NASCAR NEXTEL CUP Series specifically for their RACE FACE brand.

Contact Information

  • Contact:
    ASG, Inc.
    (706) 310-0757